This Microsoft Excel spreadsheet has been created by Dave Chaffey of Smart Insights to help you improve leads and sales. The spreadsheet will allow you to optimise your investment in search engine marketing, display advertising, affiliate marketing and online PR to maximise leads, sales and profit.
These spreadsheets are included on the CD in Web Analytics 2.0 by Avinash Kaushik, Google’s Web Evangelist.
This spreadsheet features:
The template includes these features:
I first came across your work when studying for Diploma in Digital Marketing with the Chartered Institute of Marketing, here in Australia. We referred to your Digital Marketing book extensively and I have since become a Smart Insights Expert member. Love the material that you guys publish. Presentation of documents and attention to detail is awesome!
Neil Armstrong, Consultant
We are at the early stages of our digital marketing journey, Smart Insights templates and tutorials help us check and learn as we go.
Stuart Sykes, Digital Marketing Manager
Smart Insights is one of the best digital ‘tools’ on the internet today. It has been a great asset as a channel of advice and insight, helping me to deliver an all-encompassing digital strategy.
Jennifer Law, E-Communications Manager, National Pharmacy Association
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