Digital marketing planning spreadsheet

An Excel spreadsheet to create an online marketing campaign budget to calculate your ROI

  • Author: Dave Chaffey
  • Format: Excel 2003 template (.xls works in new and old versions of Excel)

About the Excel spreadsheet

This Microsoft Excel spreadsheet has been created by Dr Dave Chaffey of Smart Insights to help you improve leads and sales. The spreadsheet will allow you to optimise your investment in search engine marketing, display advertising, affiliate marketing and online PR to maximise leads, sales and profit.

These spreadsheets were previously included on the CD in Web Analytics 2.0 by Avinash Kaushik, Google’s Web Evangelist.

What does the template include?

The template includes these features:

  • Set your overall budget and adjust the % investment in different media channels
  • Channel options available include SEO, Adwords,  Ad networks (Cost-per-click), Display (CPM), Sponsorship, Email marketing and owned media
  • Automatically calculates response, leads, sales and profit based on media investment
  • Allows you to specify different different response rates for different media channels

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