Dave Chaffey on how these spreadsheets originated:
“I have developed and extended these spreadsheets since 2004 to help marketers plan their returns from digital marketing campaigns more precisely by developing more specific targets. Updated for all the main channels in 2017, you can use them for modelling response and ROI from an individual campaign or on an annual basis.”
This Microsoft Excel spreadsheet has been created to help you create a plan to improve leads and sales. The spreadsheet will enable you to create a budget for the year ahead to define and then optimise your investment in search marketing, display advertising, affiliate marketing and online PR to define realistic targets for leads, sales and profit.
These spreadsheets were previously included on the CD in the acclaimed book Web Analytics 2.0 by Avinash Kaushik, Google’s highly regarded Digital Marketing Evangelist.
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Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
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