This Microsoft Excel spreadsheet has been created by Dr Dave Chaffey of Smart Insights to help you create a plan to improve leads and sales. The spreadsheet will enable you to create a budget for the year ahead to define and then optimise your investment in search engine marketing, display advertising, affiliate marketing and online PR to achieve target for leads, sales and profit.
These spreadsheets were previously included on the CD in Web Analytics 2.0 by Avinash Kaushik, Google’s Web Evangelist.
The template includes these features to calculate your annual budget:
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