Our benchmark templates use the 5-point scale of the Carnegie Mellon capability maturity model which rates different processes from an unmanaged approach as you start out at Level 1 up to a well-managed process at Level 5.
The benchmarks cover:
Score your business from Level 1 to Level 5 for the different ‘best practice’ activities you are using for each of the core processes we have defined as each row.
Once you know where you are currently at you can focus your efforts to improve. Use our guides to increase your skills and understanding in the key areas identified by the templates.Look Inside the Digital Marketing Benchmarking Templates
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I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
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