Posts about technique - Reputation Management:
by Annmarie Hanlon on August 7, 2010 · 1 comment
Social Media Metrics have to date mainly focused on the view of their effectiveness from inside the company. At Evonomie we’ve been looking for a while for an external qualitative method to measure companies’ online activities as part of a strategic review.
Internal or in-company quantitative methods are in abundance and focus on activity, surveys and … » Read full article
by Dave Chaffey on June 25, 2010 · 0 comments
Question: How should I measure online pr? I am trying to write my objectives for a marketing campaign.
Smart Insights Expert Answer: Thanks for your question – it’s good to see you’re going for SMART objectives…
While you may not be able to set specific goals for these, it’s worth stating in the plan what you will be measuring, since then you can make sure you’re tracking these measures and start to build up … » Read full article
by Dave Chaffey on June 9, 2010 · 3 comments
I would be interested in any case studies or examples of controlling social media discussions, especially in a case of negative flow.
I am working with many companies in health sector, and many health and looks treatments etc. create a lot of social media input. Experiences, questions, complaints etc. Also in some cases competitors are creating negative input.
One of the companies has faced a couple … » Read full article
by Dave Chaffey on March 30, 2010 · 1 comment
Marketers are hungry for information on how best to manage the reputation of their organisations online as shown by the popularity of our review of buzz monitoring software and services.
So, when I saw Antony Mayfield of iCrossing was publishing a book on reputation management with an intriguing title, I was keen to see his recommendations. I know Antony from his visionary advice on social media marketing at Econsultancy masterclasses and via his … » Read full article
by Dave Chaffey on March 24, 2010 · 2 comments
Social CRM has been around as a concept for a couple of years now, but this is the best report I have seen which has a definition and outlines the strategy issues which need management.
The report is written by Jeremiah Owyang, ex Forrester Research, but now an analyst at the Altimeter Group. You can download it via the Slideshare embed at the end of my review.
The report doesn’t … » Read full article
by Dave Chaffey on March 11, 2010 · 3 comments
My most popular blog post in the last year has comfortably been the post on buzz monitoring software tools (aka social listening tools). Problem is, there are around 30 tools on the list and of course, there are more not covered.
So the obvious question for the marketer is “how on earth do I decide which tool to select for my company?”. Well the original post does categorise the software according to purpose, … » Read full article
by Dave Chaffey on December 10, 2009 · 50 comments
Michael has defined 7 different product categories for brand reputation management and social media monitoring software which you can see in the 7 colour coded sections of the table.
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