Word of mouth marketing [infographic]
Danyl Bosomworth, December 2, 2011
Whilst it’s not the best designed infographic, it contains some really interesting stats. The “offline conversations” stat is intriguing, we’ve not all changed so much then!
I’m not sure how you separate ’WOM” from ‘social media though’, it’s all people sharing information?
Viral & word-of-mouth marketing
Q&A: How Do I Get My Customers To Recommend Me To Their Friends?
Danyl Bosomworth, June 17, 2010
Question: How Do I Get My Customers To Recommend Me To Their Friends?
"€œI am interested in learning more about ‘Referral Marketing’ and wondered if you have any blogs or references on this subject. Essentially, my boss has asked that I e-mail all of my database with a ‘Please talk about us’ kind of message. I’m
Viral & word-of-mouth marketing
The WOM Basics To Motivate People
Danyl Bosomworth, November 11, 2010
Smartblog commented this week that being a great WOM (word-of-mouth) marketer requires an understanding of the basics that motivate people to talk about you and share your brand story.
They highlight 3 ways, I’ve listed them below and added an example to each:
You. "€œThe "€˜You"€™ reason people talk is all about the goods "€” you"€™re doing
Viral & word-of-mouth marketing
The Secret Ingredient For Viral Success
Danyl Bosomworth, September 24, 2010
Know your audience!
Value: ★★★★★
Our commentary: Marketing Minute’s Drew McLellan of the blog offers some advice:
“As you are crafting a new campaign that you hope will go viral” always ask yourself, is the juice worth the squeeze for my audience?“.
Drew analyzes this playful, interactive campaign from his local pizzeria Ciro’s that plays on the Flat Stanley
Viral & word-of-mouth marketing
More advice
Danyl Bosomworth, December 2, 2011Whilst it’s not the best designed infographic, it contains some really interesting stats. The “offline conversations” stat is intriguing, we’ve not all changed so much then! I’m not sure how you separate ’WOM” from ‘social media though’, it’s all people sharing information?
Viral & word-of-mouth marketing
Read more
Danyl Bosomworth, November 11, 2010Smartblog commented this week that being a great WOM (word-of-mouth) marketer requires an understanding of the basics that motivate people to talk about you and share your brand story. They highlight 3 ways, I’ve listed them below and added an …..
Viral & word-of-mouth marketing
Read more
Danyl Bosomworth, September 24, 2010Know your audience! Value: Our commentary: Marketing Minute’s Drew McLellan of the blog offers some advice: “As you are crafting a new campaign that you hope will go viral” always ask yourself, is the juice worth the squeeze for my …..
Viral & word-of-mouth marketing
Read more
Danyl Bosomworth, June 17, 2010Question: How Do I Get My Customers To Recommend Me To Their Friends? "€œI am interested in learning more about ‘Referral Marketing’ and wondered if you have any blogs or references on this subject. Essentially, my boss has asked that …..
Viral & word-of-mouth marketing
Read more
More advice