Q&A: How to measure the effectiveness of our online PR and viral campaigns
Dave Chaffey, June 25, 2010
Question: How should I measure online pr? I am trying to write my objectives for a marketing campaign.
Smart Insights Expert Answer: Thanks for your question – it’s good to see you’re going for SMART objectives…
While you may not be able to set specific goals for these, it’s worth stating in the plan what you will
Online PR analytics
5 Steps to using Bit.ly to track your Online and Offline PR
Dave Chaffey, September 18, 2009
Bit.ly is now the defacto standard for URL shorteners in Twitter and Tweetdeck, etc, but I find many marketers aren’t aware of how it can also be used for tracking the effectiveness of their content. It’s essential to check you’re staying relevant and useful through this instant feedback.
Before we get to the 4 steps, here
Online PR analytics
Alert: Using Google Alerts for SEO and PR
Dave Chaffey, September 16, 2010
How do you use Google Alerts in your marketing?
Value: ★★★★★
Our commentary: I think many marketers are signed up for Google Alerts and use it for the obvious, but useful. I usually recommend setting up alerts so that you’re emailed when the following are included on a newly published page and first indexed by Google:
1. Your
Online PR analytics
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Dave Chaffey, September 16, 2010How do you use Google Alerts in your marketing? Value: Our commentary: I think many marketers are signed up for Google Alerts and use it for the obvious, but useful. I usually recommend setting up alerts so that you’re emailed …..
Online PR analytics
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Dave Chaffey, June 25, 2010Question: How should I measure online pr? I am trying to write my objectives for a marketing campaign. Smart Insights Expert Answer: Thanks for your question – it’s good to see you’re going for SMART objectives… While you may not …..
Online PR analytics
Read more
Dave Chaffey, September 18, 2009Bit.ly is now the defacto standard for URL shorteners in Twitter and Tweetdeck, etc, but I find many marketers aren’t aware of how it can also be used for tracking the effectiveness of their content. It’s essential to check you’re …..
Online PR analytics
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