It’s designed to be be simple and quick to help you evaluate areas to focus on to improve your results from digital marketing.
Its core purpose is a guide to signpost key resources on our site that will be most relevant to you at that moment.
We’ve designed the health check to be as flexible as possible, so it can be applied for different purposes:
For a more detailed benchmarking of digital marketing capabilities for larger organisations use our Excel digital marketing audit spreadsheet.
The healthcheck is structured around a review of five key online marketing goals within the Smart Insights RACE Planning framework of online marketing activities shown below.
A score and summary of your current capabilities are given at the end and your results are saved, so we suggest you quickly work through it answering the questions using the sliders and then review the recommendations. The activities covered are:
Smart Insights has helped us take the right decision on a variety of occasions and we actively use its content to justify our marketing initiatives and spend.
Joao da Costa, Marketing Officer at Southbank International School
We are at the early stages of our digital marketing journey, Smart Insights templates and tutorials help us check and learn as we go.
Stuart Sykes, Digital Marketing Manager
Smart Insights is one of the best digital ‘tools’ on the internet today. It has been a great asset as a channel of advice and insight, helping me to deliver an all-encompassing digital strategy.
Jennifer Law, E-Communications Manager, National Pharmacy Association
Basic members use our members areas for free access to: