• Authors: Danyl Bosomworth and Dave Chaffey
• Last updated: January 2013
• Format: Interactive tool to help review and improve your marketing
• How to access: Start health check (available free for Basic and Expert members - join here if you're not a member)

About our marketing health check

How will the marketing health check help me and my business?

It’s designed to give you, as a marketer, immediate ideas based on helping you quickly evaluate areas to focus on within your digital marketing.

Its core purpose is a guide to sign-post key content on our site that’s going to be most relevant to you at that moment. It’s simple, quick and focussed on defining your priorities.

We’ve designed the health check to be as flexible as possible, so it can be applied for different purposes:

•  Company directors and marketing managers – identify priorities you can direct your team and agencies to work on
• Digital marketing managers – create a roadmap of digital marketing activities
• Agencies and consultants – use it to improve your own marketing audits and recommendations to clients – work through it with them.

How does it work?

The health check is structured around just five areas within Smart Insights RACE framework of online marketing activities to manage.

Within each there are five questions with a slider to help you select your current capability.

• Plan – shows what needs to be included in a digital plan.
• Reach – gives ideas on strategies to get more targeted traffic on your website and social media outputs.
• Act and Convert – questions to ask to interact more with your content and increase conversion.
• Engage – approaches to increase long-term value of customers through social media, email and web.