We have developed the SEO proposal template in response to member requests for an SEO proposal template by consultants and agencies whose main focus isn’t search marketing, instead they are looking to offer SEO services perhaps through recruiting or re-training existing staff. Of course, we know that specialist search marketing agencies will have already developed their approach to proposals for pitching, although they may be interested to compare their approach to ours.
The first part of the proposal, which summarises current goals, processes and results from SEO, can also be used for taking or giving a brief to the agency in advance of submitting the proposal.
The template is provided as an unbranded Word document so that it can easily be modified for proposals. It is structured in a conventional format for an agency proposal with sections detailed in these areas:
Dr Dave Chaffey is the editor of all Smart Insights resources. He has advised on SEO since he created his first site in 1997 when Altavista was the leading search engine and he switched to Google in ‘99. Ten years ago he ran the first SEO training courses for the Chartered Institute of Marketing and for several years was the tutor on the Econsultancy Advanced SEO course and also created the original Econsultancy Best Practice guide to SEO. Today his main SEO focus is improving organic search results for Smart Insights and our resources for subscribers.
Gavin Llewellyn (LinkedIn) is an independent consultant. He is a Chartered Marketer who specialises in digital marketing, specifically SEO and online strategy. Gavin blogs at One Too Many Mornings where he offers advice, guidance and ideas on how individuals and companies can use digital marketing effectively to get found online, build engagement and generate conversion.
Guaranteed to digitally transform your organisation
Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
The SEO proposal template is part of Smart Insights Search Engine Optimisation (SEO) Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 7 other resources in the toolkit.
..but that’s not all. With an Expert Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:
So why wait? Get instant access to this guide and see for yourself how easy it is to take your digital marketing—and your career—to the next level with our ToolkitsLearn more about the Search Engine Optimisation (SEO) Toolkit
OrInstant access. Try it RISK-FREE