Summarise and map out your business model options with our examples

A one page business model template ideal for small businesses and startups

Marketing Strategy and Planning Toolkit
This guide is part of a Toolkit with 6 other resources. Find out more?

Online startup business model template

 Look Inside

We think this Business model format is essential for all startups to summarise their business and revenue models to present to their team, partners and investors. We use it ourselves at Smart Insights and regularly update it.

How is it structured?

It’s a single blank A4 business model template in Word landscape format. It also includes an example business model for the same company featuring in our other examples. You fill in each of these areas which should be compared to competitors also:

  • Value proposition
  • Customer segments
  • Customer relationships
  • Key activities and resources
  • Channels
  • Cost structure
  • Revenue streams

About the Online startup business model template

How will this template help me?

This template is designed to help you if you're an owner of a startup business or you're working with small businesses to help them develop their sales through a website, email marketing and social media.

It can also be used if you're working at an established business and you want to review business or revenue model options as part of strategy development.

This template is a one page summary you can fill in or discuss that will help you summarise the essence of your business: what it will offer customers, how you will make money and which partners will be important for you.

The one-page format works really well for putting on a whiteboard or flipchart you can then snap. We're often contacted by owners of startup businesses asking for advice on launching a company online, or using digital marketing to support their offline sales. We also have members who manage agencies who work with startup businesses.

What does the template include?

This is a short template with a single blank A4 business model template in Word landscape format. It also includes an example business model for the same company featuring in our example marketing plan template.

Look Inside the Online startup business model template

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Marketing Strategy and Planning Toolkit

The Online startup business model template is part of Smart Insights Marketing Strategy and Planning Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 6 other resources in the toolkit.

..but that’s not all. With an Expert Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:

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