This template is structured around statistics of consumer and business preferences and buyer behaviour for these digital platforms and channels:
We have Expert members worldwide, so we look to show relevant sources worldwide where you can select for your local markets. Within each section we review data in this order:
Future statistics compilations will provide more detailed breakdowns by channel and industry and give benchmarks for comparing your business to others for online marketing effectiveness.
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I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
The Q4 2016 Online Marketing Statistics Compilation – Adoption and Usage of Digital Platforms is part of Smart Insights Digital Marketing Strategy and Planning Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 14 other resources in the toolkit.
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