The latest statistics of consumer technology adoption and media use

A single source of the best quality stats to add to your presentation to get buy-in from colleagues or clients

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Q1 2017 Online Marketing Statistics Compilation – Adoption and Usage of Digital Platforms

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How will this download help me?

Our online marketing statistics resources for our Expert members are aimed at saving you time when you need the latest stats for a presentation or report you’re working on against a deadline. The visuals of stats are carefully selected to help you make your case for investment in digital marketing to colleagues or clients.

Our online marketing statistics – adoption and usage compilation template gives you a single source of the latest and most reliable sources of online statistics to save you the time of looking through poor quality sources and infographics.

What information is included for each chart?

We love useful infographics, but hate the way they often don’t give the source of the statistics to help review their relevance and validity. So for each source we include the following to help support your case or include in your references:

  • Source – of original research including a link to the source with full report
  • Location of study – regions and countries covered
  • Date of publication and survey – we use the most recent source available
  • Sample size and frame – type of audience

About the Q1 2017 Online Marketing Statistics Compilation – Adoption and Usage of Digital Platforms

  • Author: Compiled by Dr Dave Chaffey
  • Format: Powerpoint slides – to enable you to easily add charts to your presentations. Includes over 80 charts structured by channel and with country/regional adoption including Australia and Asia Pacific, Canada, Latin America, New Zealand, United Kingdom and United States.
  • Related template: Online marketing benchmarks contains conversion rates and media response figures

What does the online marketing statistics compilation include?

This template is structured around statistics of consumer and business preferences and buyer behaviour for these digital platforms and channels:

  • Overall Internet adoption - showing popularity of broadband activities
  • Mobile platforms - smartphone and tablet breakdown
  • Ecommerce - category breakdowns of online sales and offline sales influenced by Internet research
  • Social media - showing the popularity of the different platforms and the most popular activities
  • Search engines - the popularity of natural and paid search and consumer behaviour and the impact of search engines on purchase
  • Email marketing - the popularity of different client platforms
  • Business-to-business marketing - How different digital channels influence leads and sales

Which regions and countries are covered by the report?

We have Expert members worldwide, so we look to show relevant sources worldwide where you can select for your local markets. Within each section we review data in this order:

  • Worldwide
  • UK and Europe
  • United States and Canada
  • Latin America
  • Asia Pacific including Australia and New Zealand

Future statistics compilations will provide more detailed breakdowns by channel and industry and give benchmarks for comparing your business to others for online marketing effectiveness.

Look Inside the Q1 2017 Online Marketing Statistics Compilation – Adoption and Usage of Digital Platforms

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Like all Smart Insights' resources, our Q1 2017 Online Marketing Statistics Compilation – Adoption and Usage of Digital Platforms includes our "practical" promise to you: Unlike other sites—that just give you research—we only deal in practical, actionable, insight-driven resources that you can use to guarantee success on your projects TODAY.

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I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.

Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

Digital Marketing Strategy and Planning Toolkit

The Q1 2017 Online Marketing Statistics Compilation – Adoption and Usage of Digital Platforms is part of Smart Insights Digital Marketing Strategy and Planning Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 14 other resources in the toolkit.

..but that’s not all. With an Expert Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:

  • Plan - Create a structured plan and roadmap by reviewing your current weaknesses and the opportunities to boost online leads and sales
  • Manage - Review your marketing activities, so that you know where to focus to get the Quick Wins which will make the biggest difference
  • Optimise - Learn the best practices and success factors to help you compete to get better results

So why wait? Get instant access to this guide and see for yourself how easy it is to take your digital marketing—and your career—to the next level with our Toolkits

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