A budget tracker is a key planning tool in the armoury of marketers, be it for a small start-up business or a large multi-national.
We have designed this budget template to be suitable for startups, small and medium businesses looking to refine their budgeting processes as they expand to include a comprehensive range of investment categories for Modern marketing including both online and offline channels. It could also be suitable for larger businesses to review your approach. It has been used in all these situations for different types of businesses by the authorl. You can use it for setting up a budget 'from scratch' or for reviewing your budget categories you have created for the year ahead - to avoid any 'nasty surprises' and embarrassing conversations in the year ahead with your boss or finance director.
The budget template contains a readme to explain how the budgeting process works, and 8 different spreadsheet templates, each an Excel worksheet:
We have three different versions - (British pounds, Dollars and Euro currency) of the spreadsheet available in a Zip file for marketers working in different currencies. These can be modified if you don't work in these currencies.
Look Inside the Marketing budget spreadsheet template
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I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
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