Focus on the factors that matter for content marketing using our Fast Start Checklist

Use our template to rapidly review your approach to content marketing

Content Marketing Toolkit
This guide is part of a Toolkit with 6 other resources. Find out more?

Managing Content Marketing Checklist

 Look Inside

In our research, our members tell us that they love the comprehensive explanations and recommendations in the 7 Steps to Success guides in our channel toolkits. But they also say that shorter checklists to help them review and plan their tactics better would be useful too. These are our ‘Fast Starts’, aimed at helping you rapidly create a plan.

This guide from Dave Chaffey is a Fast Start checklist of 22 factors to manage for better results from content marketing which fuels SEO, Social media marketing and conversion.

About the Managing Content Marketing Checklist

  • Author: Dave Chaffey
  • Format: A Fast Start checklist of 22 factors to manage for better results from content marketing which fuels SEO, Social media marketing and conversion
  • Related resourcesContent marketing toolkit – guides and templates to help you create a content marketing strategy

How will the Fast Start checklist help me and my business?

Now that most marketers see that content marketing is at the heart of digital marketing, it's becoming more difficult to make your content marketing effective. To compete in content marketing needs an approach where you work to a plan to develop more engaging content than your competitors and work hard to improve this.

This checklist will help you if you're responsible for content marketing to understand what needs to go in your plan and how you can optimise content marketing.

What does the managing content marketing checklist cover?

Our checklist will help you review your approach to content marketing since it features:

  • 20 factors for effective content marketing with a short description of each
  • The success factors are grouped in the 7 steps of our 7 Steps to Content Marketing Strategy guide
  • Links to the latest advice in Smart Insights blog articles also
Look Inside the Managing Content Marketing Checklist

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Like all Smart Insights' resources, our Managing Content Marketing Checklist includes our "practical" promise to you: Unlike other sites—that just give you research—we only deal in practical, actionable, insight-driven resources that you can use to guarantee success on your projects TODAY.

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I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.

Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

Content Marketing Toolkit

The Managing Content Marketing Checklist is part of Smart Insights Content Marketing Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 6 other resources in the toolkit.

..but that’s not all. With an Expert Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:

  • Plan - Create a structured plan and roadmap by reviewing your current weaknesses and the opportunities to boost online leads and sales
  • Manage - Review your marketing activities, so that you know where to focus to get the Quick Wins which will make the biggest difference
  • Optimise - Learn the best practices and success factors to help you compete to get better results

So why wait? Get instant access to this guide and see for yourself how easy it is to take your digital marketing—and your career—to the next level with our Toolkits

Learn more about the Content Marketing Toolkit


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