The pressures to publish engaging, timely content have never been higher, yet managing the workflow for this is really challenging. As we explain in our 7 Steps to Content marketing strategy ebook and Managing Content Marketing Guide, an editorial calendar is essential to help develop a plan to create content which both engages your audience and supports your content marketing aims.
This template will give you more control over your content marketing approach to help:
There are different Excel worksheets showing examples and blank versions for managing your content publishing:
The spreadsheet helps you set up content publishing for different campaigns to make it quicker to plan the resources needed for:
I was pleased to be one of the first to read through the “Content Marketing Strategy – Seven Steps to Success Guide” which outlines an actionable strategy to follow for a business that’s looking to introduce a content marketing plan.
The guide is perfect for both start-up organisations and large corporates to follow, also featuring a number of influential and leading experts on content marketing.
Simon Swan, Online Marketing & Planning Manager
We are at the early stages of our digital marketing journey, Smart Insights templates and tutorials help us check and learn as we go.
Stuart Sykes, Digital Marketing Manager
Smart Insights is one of the best digital ‘tools’ on the internet today. It has been a great asset as a channel of advice and insight, helping me to deliver an all-encompassing digital strategy.
Jennifer Law, E-Communications Manager, National Pharmacy Association
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