Use our Excel editorial calendar to plan your campaigns and updates

Our ready to use Excel content calendar helps you manage your content workflow

Marketing Campaign Planning Toolkit
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Editorial calendar spreadsheet

 Look Inside

How will the planning template help me and my business?

The pressures to publish engaging, timely content have never been higher, yet managing the workflow for this is really challenging. As we explain in our 7 Steps to Content marketing strategy ebook and Managing Content Marketing Guide, an editorial calendar is essential to help develop a plan to create content which both engages your audience and supports your content marketing aims.

This template will give you more control over your content marketing approach to help:

  • Provide consistency and quality in your content – content quality is key to making your brand engaging.
  • Align the team – anyone involved in the research / creation / publishing / interaction processes for content marketing.
  • Give a framework and process to plan and manage the creation of content – structure means control and less of a last-minute approach.
  • Enforce accountability – specifies who does what and when?

About the Editorial calendar spreadsheet

About the authors

Dave Chaffey, Chris Soames and Jill Quick

Dave Chaffey

Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

Chris Soames

Chris Soames is a Smart Insights blogger and consultant, he has worked in digital marketing for over 6 years with the last few years managing international web strategies for a leading travel brand. Now the Commercial Director at First 10, an Integrated marketing agency, he helps clients get clarity on their marketing strategy and create campaigns engineered to engage with their consumers to help drive sell-through. Most of all, Chris enjoys working with talented people who want to create great (& commercial) things not just tick boxes.

Jill Quick

Jill is the Founder of Quick Marketing Consultancy Limited, providing strategic marketing and tactical business support for B2B and B2C businesses, mainly in the services sector. You can follow her on Twitter or connect on LinkedIn

How is the calendar spreadsheet structured?

There are different Excel worksheets showing examples and blank versions for managing your content publishing:

  • Operational calendar – Used for managing creation of major content assets across a quarters or a year
  • Timeline calendar – Recommended – a visual view of when different content need to go live within a campaign
  • Content themes calendar  – A quicker, simpler way to schedule content for blog posts or social media updates

The spreadsheet helps you set up content publishing for different campaigns to make it quicker to plan the resources needed for:

  • Content types and hooks
  • Managing different content themes – easily selectable by a dropdown
  • Integration of content with campaigns and product launches
  • Publication deadline and status
  • Content editors and originators – easily selectable by a dropdown

This template will give you more control over your content marketing approach to help provide consistency and quality in your content and align the team. It Gives you a framework and process to plan and manage the creation of content.

Look Inside the Editorial calendar spreadsheet

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Marketing Campaign Planning Toolkit

The Editorial calendar spreadsheet is part of Smart Insights Marketing Campaign Planning Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 11 other resources in the toolkit.

..but that’s not all. With an Expert Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:

  • Plan - Create a structured plan and roadmap by reviewing your current weaknesses and the opportunities to boost online leads and sales
  • Manage -  Review your marketing activities, so that you know where to focus to get the Quick Wins which will make the biggest difference
  • Optimise - Learn the best practices and success factors to help you compete to get better results

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