We’re often asked what the ideal digital marketing team looks like and how it integrates with the broader marketing organisation. This will naturally depend on the type of business and its size, but there are some common activities that need to be managed. The aim of this template is for you can compare these structures to your current situation to help plan future changes.
The guide is structured in these 4 sections:
Our guide shows you:
Guaranteed to digitally transform your organisation
Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
The Digital marketing team structure is part of Smart Insights Managing Digital Marketing Teams Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 4 other resources in the toolkit.
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