Smart Insights Expert members using the planning templates in our Digital Strategy Toolkit asked us for examples of digital marketing plans to inspire them when creating their own plans based on the blank templates. So, we have created this example plan initially to help support the process when members create their own plans.
It's available as a Microsoft Word download so you can edit it for your own plan if needed. Text is minimised since most managers don't have the time to read or write text. Instead it features a series of tables summarising the current situation and future strategies and actions. The example plan includes a:
The example is structured using objectives defined across the Smart Insights RACE Digital Marketing Planning framework and a simplified version of PR Smith's SOSTAC® marketing plan process. Sections broken down into smaller parts:
The example is a fictitious company - Wow accessories - an online fashion accessories site for women for which representative objectives and KPIs are given.
Reference required for SOSTAC® example
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I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
The Digital marketing plan example is part of Smart Insights Digital Marketing Strategy and Planning Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 14 other resources in the toolkit.
..but that’s not all. With an Expert Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:
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