The guide was produced by brand strategy consultant, Debbie Inglis
Our branding guide will give you guidance on how to create a Digital brand communications strategy focusing on examples of FMCG Brands, but with the principles of online branding applying to other businesses too. This guide will provide you with:
The 7 steps covered in the guide are:
This guide will give you guidance on how to create a Digital brand communications strategy focusing on examples of FMCG Brands, however the principles of online branding applying to other businesses too. This guide will provide you with guidance on how to develop a digital communications strategy based on PR Smith's SOSTAC(R) and Smart Insights RACE planning frameworks, and specific examples and advice on tactics.
Guaranteed to digitally transform your organisation
Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
The Digital Branding Guide is part of Smart Insights Digital Branding Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 0 other resources in the toolkit.
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