When we first released our blank digital marketing strategy templates to help members create their own plans, our members asked for more examples from different sectors. Understandable! So, in response we created our first B2C Digital marketing plan example for Wow Accessories. We followed this in our this B2B inbound marketing plan in our B2B toolkit by B2B marketing consultant Jill Quick
This template, the next in the series, gives the example of an online startup SaaS business. Although the example is specific to a SaaS startup, we think it's also applicable to other types of business-to-business company and the report spreadsheet is relevant to B2C SaaS businesses too.
B2B SaaS (Software-as-a-Service) typically involves freemium subscription based models of payment for the provision of an ongoing service, which distinguishes it from other businesses which sell products on a one-off basis. This presents unique challenges and opportunities in terms of creating the business plan and marketing the product itself.
SaaS products are often novel or unique, so it can be very challenging to convince prospects of the value you provide. To help meet this challenge we have produced a specific SaaS digital marketing workbook, with case study and an Excel dashboard template.
This resource includes:
The workbook and example will guide you through each and every step involved in creating a digital marketing strategy to market SaaS products.
The case study included in this resource is for a B2B SaaS business, so it will be most useful for those looking to start or grow a B2B Saas businesses. However, the workbook template and KPI dashboard are designed to help the marketing of any start-up business, so you don't have to be selling to business or have a SaaS business model for the workbook to be useful.
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Plus access ALL 130+ resources in our Digital Marketing Library to Plan, Manage and Optimize your organization's marketing, including resources and benefits only available to Business members: