From the category archives:
If you’re like us, you love using Google Analytics for its ease of use and insights, but still, you will find yourself wasting time completing the same actions again-and-again as you review the performance of your site each day.
Bookmarklets (check out other useful bookmarkets for digital marketers) provide a quick way to save time through shortcuts for these repeated actions. Here’s my top 5 saving which allow you to go straight to the … » Read full article
Through their experience, search marketing specialists know intuitively the questions to ask to review and improve the contribution of search marketing to an organisation. But what if you’re a business owner or marketer where search marketing is only a (small) part of what you do? Which questions should you be asking and where do look in your web analytics to find the answers?
Our compilation of top-level questions is intended to give you a … » Read full article
There are maybe many missing measures in Google Analytics which could be useful, but the one I’m referring to is useful AND is available if you know where to look.
The measure I’m referring to is Second Page Viewed on your site.
In this example, I’m looking to see the second page which within the [Visitors:New vs Returning] report. Filtering for New visitors shows me the most important … » Read full article
I’ve recently given three presentations about our passion here at Smart Insights, which is getting the most value from the fantastic customer and market insight available online through tools like Google Analytics and user feedback software.
We believe that the majority of managers don’t give the right business priority to using analytics for improving performance. Consequently, they’re often used for spewing reports which are ignored rather than identifying problems and opportunities for business growth. … » Read full article
I’m working on an interesting Ecommerce project at the moment for an established multichannel B2B retailer. Google Analytics is their “weapon of choice” to help identify improvements to their customer journeys. At first sight, their site is fairly efficient with the site average bounce rate below 20% and favourable conversion rates against published Ecommerce conversion rates.
My client naturally wants to boost sales, so it’s my job to go … » Read full article
Google has announced a major upgrade to their Analytics Intelligence feature. I’m a big advocate of the custom alerts GA Intelligence (not the automated alerts) since it helps the process of making analytics useful by alerting marketers to problems or opportunities rather than us having to remember to review.
The main feature for all to be aware of is the inclusion of AdWords data which has I noted below … » Read full article
Just published this week, and now in its second edition, this new book on Google Analytics, by ex-Googler, Brian Clifton is a “must-buy” for any company serious about using Google Analytics to help their company succeed online.
The book’s title is Advanced Web Metrics with Google Analytics, but the title of this review is intended to highlight why I think it’s essential reading. I think … » Read full article
Best practice reports on SEO, PPC, Email marketing and Digital marketing strategy by Dr Dave Chaffey of Smart Insights
