A summary of the main updates and new concepts in digital marketing and Ecommerce
If you have bought or are using Dave’s books – thank you! To help readers of my books, this SmartInsights.com site has hundreds of articles with the latest updates on best practices, statistics and examples.
My recommendations on this page page link to some of the most popular articles on Smart Insights which give more detail or the latest developments in digital marketing, ebusiness and ecommerce that may not yet be available in the books. The updates then feed into future editions of the books.
On this page you can:
- Check the latest editions of books
- Get recommendations on updates for each chapter of books
- Connect with Dave
- Find the latest statistics
If you’re a lecturer or student, the Pearson Education support site for my books gives access to multiple choice questions or lecturers materials for the different books. These contain Powerpoints for lecturers who register.
My latest Powerpoint presentations on digital marketing can also be downloaded from Slideshare (open-access).
Latest editions of Dave’s books
Here are the latest editions of my books, written with my co-authors PR Smith and Fiona Ellis Chadwick.
If you’re a student or lecturer interested in sport I recommend taking a look at Paul’s user generated project, Great Sportsmanship (Facebook) where Paul seeks content, stories, video clips and links to stories, news and about incidents about sportsmanship.
Some are in the 4th or 5th edition, so see the latest here:
Updates on key concepts covered in book chapters
These pages give updates and examples since the previous editions and more in-depth guidance than possible within a book.
Each link will take you to a page showing relevant quick guide on the topic showing our latest posts highlighting developments and related links. If you want to scan all 200+ free quick guides for the whole site, see our sitemap of best practice quick guides.
- Introduction to Digital marketing and Ecommerce concepts
- Marketplace analysis – customer, competitor, intermediary and influencer analysis to help create a strategy
- Macro-environment - analysis of the broader marketplace environment include legal updates and technology adoptions
- Creating a plan and strategy – Word and Excel templates plus coverage of BHAG, SWOT and SOSTAC planning
- Marketing Mix – Remixing the Digital marketing mix
- Social media marketing -
- Customer relationship management – CRM, E-CRM and social CRM
- User experience – site design and service quality
- Digital marketing campaigns – examples of campaigns and a campaign planning template
- Digital marketing communications techniques - updates on Search, Social and Affiliate marketing
- Optimising marketing through Web Analytics – updates on improving online marketing effectiveness
Students looking for self-assessment questions for Ebusiness and Ecommerce Management 4th (and 5th) editions can download them here.
If there is anything else you would like to see included here, or if you have other questions (but not assignment questions please), do let me know.
Digital strategy
Students may find our Word template for digital marketing strategy useful for case studies. We also have weekly updates on digital marketing strategy developments.
Videos
See wiki summary of digital-marketing related videos
Case studies
See posts tagged:
Statistics
Updates on the latest statistics on consumer and business adoption and usage of the Internet and other digital technologies.
- Compilation of Global Digital Technology Adoption Statistics Sources
- Weekly updates on Internet and digital marketing statistics
- View all posts tagged Digital Technology Statistics
Connect with Dave
Contact me or connect with me on your favourite social platform…
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Latest statistics on Internet marketing
For students looking to support their work in assignments or dissertations with relevant statistics, see our page on Internet marketing statistics which features what I’d say are the top 10+ sources with a custom search engine covering them.
