Posts by Robert Allen
I am the Editor of Smart Insights. I manage the Smart Insights blog and write on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn.
Use these ‘Voice of the Customer’ Tools to gather qualitative data on your customers Web analytics can provide the what, the when and the how, but struggle to deliver the why and the rationale which explains the numbers from your …..
20 marketing stats for 2020 2020 now looms ahead of us, emerging from over the long term planning horizon. For years marketers have envisaged 2020 as a distant realm where consumers are empowered, companies responsive and new technologies like virtual reality and …..
Why integrated marketing is essential to your business’s success Without getting too Aristotelian, with marketing, the whole is most certainly more than the sum of its parts – when it’s done right that is. That’s the essential essence of integrated …..
Roundup of the 3 big AdWords changes announced in the past week In the midst of the fallout of last month’s exposé in the Times that ads on Google Display Network (GDN) were appearing on terrorist or pornographic websites, Google has been …..
The key trends that business-to-business marketers need to act on in 2017 Since we’re now well into 2017, it’s a natural time for all marketers to review the marketing tactics they’ve used this year and assess their approaches against other …..
The major updates from the 8 digital platforms that matter, that’s Google, YouTube, Facebook, Instagram, LinkedIn, Snapchat, Pinterest and Twitter Scarcely a day goes by without a new announcement from a social network or search engine which could theoretically have some impact …..
How brands can use a Digital Marketing Centre of Excellence to improve their results from digital Since digital marketing is so complex and changes so fasts, many businesses can be left floundering in their use of digital marketing if they don’t …..