Techniques to increase Facebook ‘Likes’ Boosting engagement across different social media networks is a concern for many marketers today, even though the commercial objectives may vary for different types of brand. In Facebook the aim will be to increase ‘Likes’ …..
What can we learn from brands who were early social media adopters? As many of the savvier global brands have found, being an early adopter of a new social media site can be an unprecedented opportunity for branding, visibility and …..
5 key insights to create the best experience for your smartphone and tablet audience You’ll know that usage of smartphones and tablets, and the revenue and engagement delivered by them, is skyrocketing. In Q3 of 2014, 25% of global traffic …..
6 practical tips to improve response from emails read on mobile devices With the current growth in use of mobile devices, from smartphones to iPads and a variety of tablets, mobile email design has become a vital consideration for 2014 …..
Examples of 3 Facebook Applications that every B2B organisation needs on its brand page You will know that on every brand’s Facebook Page there are four app thumbnails, three of which are customizable and whose positions can be moved. I’ve …..
5 content governance tips to keep your web experience relevant When discussing website relaunches and redesigns, a common refrain I hear among the reasons for the relaunches is: ‘our old website had grown organically over the years’. Usually this is …..
7 success factors for managing charity websites Balancing the interests of diverse audiences of a charity site is a real challenge, magnified by the diverse communications needs of different teams within a charity. Given these diverse needs, it’s no surprise …..
5 new digital platforms that consumers will be adopting and what opportunities they give to marketers Yep, you read that title right! A year in the tech world goes by fast, a lot of developments happen in 12 months. This …..
Growth Hacker Marketing Report by Ryan Holiday – Book Review Around a year ago, Dave Chaffey asked in a Smart Insights post, “What can businesses learn from growth hacking“. This post introduced the Growth Hacking approach and how it originated …..
10 reasons you can’t afford to ignore SMS marketing. As marketers, we’re constantly thinking up creative ways to get our message out to existing and potential customers; whilst also ensuring we get good results from our efforts. One of the …..