Less than 100 days until Google Shopping Campaigns Switch: 6 migration musts for Advertisers Do you remember 2012 when Google switched Google Shopping over to paid ads, and merchants on Google had a collective pain attack? It’s happening again. This …..
New research: The SimpleUsability Online Experience Index for UK Fashion E-commerce sites This article summarises our review of the clothing retail websites for Marks & Spencer, Hobbs, Karen Millen, French Connection, Boden, Oasis and Fat Face. Reviews were performed in …..
How to review and improve the engagement of your Facebook fans and impact on your business As the largest global social networking site, Facebook opens up a huge opportunity to engage with your customers and increase affinity with your brand. …..
A briefing on the options to improve your visibility with International SEO For any company that trades overseas, or hopes to expand into foreign markets in the future, International SEO is a big factor in gaining awareness of their brand, …..
What is responsive email design? Responsive design is an approach for web and email designs that ensures the user has the best experience possible, regardless of whatever device they are viewing. Often you will find that a website viewed on …..
An in-depth tutorial to optimizing your business for localized search Google’s campaign to deliver more relevant search results to users has led them down the path to personalization and localization. We’re not just talking about their country-specific search engines, we’re …..
Making the case for optimising your mobile site with split-testing Websites that use split-testing regularly will gain an increasing advantage over their competitors. By steadily increasing their conversion rate, they’re able to get higher returns for the same advertising spend and that …..
A review of the options to avoid ‘showrooming’ and connect with customers digitally when they are in-store As retailers figure out how to incorporate the ever-changing omnichannel and added extra credit card processing security, they will also need to think …..
A briefing on the options for creating more relevant, personalised offers for online shoppers A recent report from Razorfish showed that 76% of businesses don’t use behavioural targeting (or at least ‘C-level’ execs who responded to the survey weren’t aware …..
Gmail Promotions Tab Grid View: The Lowdown Brace yourself, email marketers, Aaron Rothman, Product Manager at Google, recently announced some more major news on the Gmail blog which follows on from Gmail’s move to default image display. The announcement explains that Google …..