The Facebook Studio 2013 winners for marketing creativity in different business categories This year, Facebook ran their ‘Facebook Studio Awards‘ to highlight the brands who are leveraging Facebook well and executed creative marketing campaigns, without the use of paid advertising. …..
Paid search marketing – impact on consumer purchasing? We are highlighting this Infographic as it gives some good tips on how to reach your consumers, their buying process and the mobile devices which they prefer to use. It’s from iAcquire who are …..
Clickthroughs vs View-throughs – when do consumers interact and purchase? Steelhouse carried out a research study, looking at various sources, to address the myth on ‘ view-through attribution’. Asked yourself the questions about the attribution of your digital marketing campaigns and which …..
Interview with Paul Cotton from K2uno on Tealeaf solutions We recently interviewed Paul Cotton, Managing Director of K2uno who are an advanced Business partner of IBM, specialising in applying Tealeaf CEM solutions to optimise the customer experience. One of their solutions is …..
Merchants Double Google Shopping Traffic between Q4 2012 and Q1 2013 May 2013 Update – continued growth in Google Shopping Traffic in the US Each quarter, CPC Strategy rates the top comparison shopping engines including Google Shopping, based on seller metrics such …..
Retention techniques to support your online marketing strategy For any digital marketing strategy or integrated digital communications plan, having a set of objectives and clear strategy behind your plan is essential for the success of what you are looking to achieve. …..
No time to Tweet is an excuse, but make sure you have a plan Do you suffer from ‘tweeters block’? Do you find yourself trawling through dozens of websites trying to find something relevant to say to your audience? If …..
Reaching global customers through your WordPress blog or company site WordPress is a popular blogging and content management tool now used by many businesses for their blog or main site. It’s now used by over 60 million websites worldwide according to Forbes, …..
Match personas, content changes and stages of the buying cycle to help you nurture your leads In my last post, Personalisation 101- How to increase customer engagement and conversion rates, I introduced the main types of personalisation available to make your …..
Could Google Hangouts on Air be the solution for your video platform? Videos are some of the trickiest marketing assets for companies to produce. They require a lot of preparation and are expensive to produce and market. Google Hangouts on …..