A case study of a campaign to create a a sustainable online presence for a seasonal brand: Christmas Tree World When Christmas Tree World initially approached us with grand schemes to conquer the artificial Christmas tree market throughout the year, …..
The challenge for managers of contact centres in the era of the social media empowered customer Integrating social media into the Contact Centre is rather a daunting task, but with demand for social customer service growing at its current rate the …..
A group debate discussing the best way to make your site work on all devices? A few weeks ago I had the pleasure of presenting at the J. Boye conference in Aarhus, Denmark about developing mobile optimised websites and applications. …..
Which social media complainer do you recognise? The importance of social media to customer service has been highlighted through 2013. Marketers are seeking to deliver a positive customer experience, but if there is a problem, to use social media to react quickly …..
How to increase engagement for your Facebook posts In this post, I’m going to take one skill from the list I curated in my article ‘The Ultimate Guide to becoming a great Social Media Manager‘ and demonstrate to you exactly why …..
The one New Years Resolution you should be making right now If I said that you could have access to 3,000 Wembley stadiums full of buyers that have the ability to purchase your product and the ability to pay immediately, …..
Examples and Tips for using the Push and Pull Strategies What is the Push and Pull model? Push and pull strategies are promotional routes to market. Either by the product being pushed towards customers or your customers pulling the product …..
A briefing and examples of how to use Twitter Cards to boost leads and sales With the recent Initial Public Offering (IPO) of Twitter on the New York Stock Exchange, there has been a great deal of attention on the …..
5 Legal ways to contact Facebook winners When Facebook updated their promotion guidelines this past August, they casually removed the rule that stated brands could not contact promotion winners on Facebook via status updates, private messages, chat, etc. This rule …..
10 essential requirements when selecting a new marketing agency Selecting an agency from a short list – using the scorecard and transparent process In the first post in this series I outlined 8 options to shortlist alternative marketing agencies as part …..