All posts by Expert commentator

This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.

8 areas for SMB retailers to focus on to increase retail sales

Where did 2014 go? The holiday season has come and gone, and now we’re facing a whole new year of marketing innovations and trends. To make sure you’re staying on top of your sales game, spring is the perfect time to try some new marketing and sales trends on for size. By the time fall rolls around, you’ll be pleased at the progress you’ve made improving your sales numbers and conversion rates.

By considering the following tips and tricks, you can better prepare for a great year of sales:

 1. Work on your website

If you have an ecommerce website, now is the time of year when you should consider some changes and think about making some enhancements. The trends in 2015 are all about user experience. Focus on making your mobile site easy to navigate and visually appealing.…

 Sales metrics should not be alien to digital marketing teams

As digital marketers, it is our job to drive sales for our business, correct? Wait, but isn’t that the job of the sales department..? As it turns out, with Smarketing we have many of the same goals and objectives so it makes sense that we would work together to form a more united team and focus on the same measurements to close our deals. Source: HubSpot

I realize this is easier said than done, but if you look at the statistics: according to an Aberdeen report, companies that were successful in aligning their sales and marketing teams were able to increase revenue by 20%. This is in stark comparison to those who weren’t able to align the two departments, and saw a 4% decline.

Yes,…

How to make your contest promotion more effective

There are a number of factors that will impact conversion rate for a contest campaign. In this article, I will talk about conversion rates for contests specifically. Keep in mind however, the general principles outlined can be related to coupons, samples, loyalty, email, content and other types of digital promotions. Note: Specific examples provided below have been sourced from Qoints’ repository of digital engagement and performance data.

Conversion Rate Optimization 101

No matter how many consumers you reach online with the message to enter your contest, some will drop off the radar during their engagement with the promotion before fully completing the entry process, or converting. When thinking ahead to the end of your promotion and how many full conversions you’d like to have when it’s all said and done, you can build a stronger case for choosing certain tactics over others. The first consideration…

Dealing with the 3 Major Challenges Your Content Marketing Team Will Encounter this year

Initially we thought we should write about marketing predictions for the year 2525, as the song goes. But people are generally poor in forecasting long term, so we settled for the 'here and now' - more relevant since these are three problems you will definitely encounter when practicing content marketing.

Challenge 1. Lack of time

We all know this problem, as marketers already work long hours on a never ending list of projects and in most cases use dozens of technologies on a daily basis: we don’t have time to properly do anything new, but we have to and are expected to. Invest in automation. Start by investing with…

Rethink your content strategy for engaging Senior Decision-makers

There are many frameworks and strategies that we can use to create content that educates, engages and spreads our message. For example, the Smart Insights Content Marketing Matrix helps review which content is effective in different parts of the marketing funnel. When it comes to tailoring content for our buyer personas it’s an obvious process; build content that solves a problem. There’s another side to this though. If you’re trying to engage the C-Suite, or any senior decision maker for that matter, then the typical method of content marketing may not work. This is because they operate on a different level than your typical prospect. There are a few reasons that you may want to target the C-Suite: 1. Enterprise sales; or any type of sales opportunities worth 6 to 7 figures. 2. Business development opportunities; connecting and partnering with complimentary organisations that would really move…

Practical Tips covering SEO, OVP and CRO [Video]

Welcome to Round 2 of Smart Insights' Marketing Fight Club, where you get 2 different expert opinions on the simplest way to boost sales for a real startup. In Round 1 we looked at ideas to to boost sales for Boomf another startup.

Enplug gets new conversion tactics

Watch the video below to get simple tweaks that you can apply to your business today to improve your value message and increase conversions. After you watch the video don't forget to vote for the winner of this round in the comments below, and share your thoughts on the strategies discussed. We'd love to hear your feedback!

Stepping into the ring today we have...

Ramon Ray - Expert marketer & Publisher of Smart Hustle Magazine vs Wil Reynolds - SEO & Marketing expert and Founder of SEER Interactive Ramon and Wil…

Review your approach to marketing with limited budget

How to build - Start-up Marketing 101

Recently, we attended Denver Startup week, which inspired us to create a short 'How To' Guide that digs into issues related to getting a start-up off the ground – building on the 'How to build requirements for an MVP' and our white paper on 'Tips every first-time entrepreneur should know.' This article mamepecifically focuses on how to develop a marketing strategy as a start-up, with lessons learned from experts, as well as advice on tools of the trade and how to measure and analyze your progress.

15 Marketing tips for start-ups

Tip #1 The key advice that you always have to keep at the top of everything you do is: Get your product out the door – with emphasis on speed over perfection. Your product doesn’t…

How you can you dramatically increase your ecommerce sales with transactional emails

Transactional emails are a fascinating and often overlooked part of the ecommerce marketing landscape. Many business owners not only don’t take advantage of them but also don’t even have a clear idea of what they are. This is a shame because if harnessed properly, 'transactionals' can offer some truly remarkable benefits to those who use them for increased conversions and sales. Now, we’re going to cover some effective marketing strategies and statistics for a select list of key transactional emails but before we do, a quick run-down of what transactional emails are.

So what are transactional emails?

In simple terms, transactional emails are the email messages you send to users of your site or application whenever they specifically, individually interact with either. Thus, when someone joins your site and gets a welcome email or loads up their shopping cart or makes an order…

What are the best online services to fuel your blogger outreach?

You want more visibility for your business. But, how do you take your business from where it is now to being in a position where you have the blogosphere buzzing with mentions of your brand? The answer is blogger outreach. This involves tapping into the huge influence that bloggers have and using it to get more eyeballs on your content and to grow your business faster. Sure you could go ahead and contact any relevant blog that you come across but that won’t get you to where you want to be. By targeting the most influential and relevant blogs you will gain access to huge groups of people who are completely in line with your target audience. In this post I’m going to talk you through a number of tools that can help you not only find the right bloggers/blogs to contact but also manage…

Social Media Marketing campaign successes and failures

Every internet savvy person knows the potential of 'going viral' with content spread via social media. It’s about resonating your content so that it becomes popular, is shared and showcases your brand's reputation to improve your chances of your content being prominent, and engages with the right audience. The infographic shares some examples of successful viral case studies and others which have flopped, along with their 'recipe for success'.

Thanks to BestMarketingDegrees.org for sharing their infographic and commentary with us. It's a resource guide for students, looking  to follow a career in marketing and provides articles and graphics related to the latest development in the field of marketing.

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TFM&A 2015

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