All posts by Expert commentator

This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.

EU data law hasn't gone away just because of the referendum result

The decision to leave the EU has created the impression that it means UK digital marketers have heard the last about the General Data Protection Regulation (GDPR), or EU data law, that comes into force in May, 2018. But it is nowhere near as straightforward as that. There is strong speculation that the law may still come into force domestically. Knowing whether to prepare is important because there is a considerable amount of time, money and effort needed by companies to prepare for it, and the Information Commissioners Office (ICO) has been given heavyweight powers and sanctions to enforce it should the data law come into effect.

UK will need Data Act if there is no GDPR

The ICO itself…

What a high converting landing page needs

Being a digital marketer is simple. All that’s required is to get people to do exactly what you want them to do. That is: act. That act may be as basic as wanting them to click on a CTA button to “learn more.” The act may be a tad more complex, like getting someone to share their personal information with you. Or, the act might be transactional (i.e. getting a customer to buy your stuff).    Unfortunately, getting a person to do what you want, be it online or in person, is one of the most difficult tasks in the world. Some might say, darn near impossible. Among the many powerful tools a digital marketer can enlist to aid in his/her effort to get someone to take action, the most effective is a dedicated page for a…

9 Key Content Types For Your Ecommerce Site

With so many ecommerce websites in each category, how can a retailer cut-through if they're not a 'high street brand'? And while each of them is unique in their own way, they all have something in common too. They aim to deliver what their visitors expect to find, from products to great user experience AND useful content. Content is the backbone of today’s marketing strategies. Be it a short snippet in an AdWords ad or a lengthy blog post, it helps you to attract new visitors and build an audience. But there is another type of content - the generic information about your store, which should be available right from the home page that convinces users to buy from you. Here are the 9 content types every ecommerce site must have.

1. Shipping Information

You know that, to many shoppers, the cost of shipping is one of the key factors…

Using social listing to respond to your customers before they contact you

Let’s put the wonders away for now. Let’s talk business. How do you know what people say about your company? How do you detect unhappy customers who don’t tell you in your face that your product sucks, but make sure the universe (or, in most cases, Twitter or Facebook) knows about that? Finally, how do you find people interested in the subject relevant to your business in real time and engage them before someone else does? Ladies and gentlemen, let me introduce you to social listening.

What is Social Listening?

Social listening allows you to discover what people are saying online about your brand, product, competitors or any specific topic in real-time. You get instant notifications that allow you to act upon your mentions immediately. It’s super easy. …

Bigger text ads, separate device bids, responsive display ads and new ads on Google Maps

As expected, there were plenty of big announcements at the 2016 Google Performance Summit. AdWords was the star of this year’s show and Google revealed a string of big changes coming soon to the platform. There’s a clear push towards mobile with these upcoming features and plenty of reason to be excited. Here’s a quick run through of the biggest headlines to come out of the Google Summit.

1. Text ads are about to get a whole lot bigger

The most intriguing announcement from Google is that text ads are going to be bigger than ever. Expanded Text Ads (ETAs) will allow you to write two headlines of up to 30 characters, instead of the current single headline and 25-character limit. You’ll also have up to 80 characters for the newly extended description block, up from two 35-character…

Small businesses can save time and get better ressults with these handy Twitter marketing apps

Social media provides a great platform to amplify your social media marketing strategies. It can help you establish a community, raise brand awareness and encourage engagement with your audience. However, social media management can be quite time-consuming, as it involves managing multiple social media accounts at the same time, and posting content on a regular basis. If you find it too time-consuming to be constantly posting updates on Facebook or Twitter, there are some amazing tools and apps out there that can help you save time and increase the effectiveness of your efforts. They help you juggle your social media accounts from your desktop and smartphones to make sure you have a very productive social media marketing campaign.

DrumUp

DrumUp is like a breath of fresh…

The pressure for brands to select the “right” digital agency to deliver projects and campaigns has never been greater. So what steps can you take to avoid a digital partnership disaster?

2015 continues to be a golden era for digital agencies. UK online retail sales eclipsed £100bn in 2014 reflecting the nation’s insatiable appetite for buying online. With digital ad spend increasing by 800% between 2004 and 2014 to £7.2 Billion, brands are responding to consumer demand and investing heavily in their online presence. The rapid growth of online investment and increased availability of advertising platforms means that digital marketing roles have rapidly evolved to be multi-disciplined and complex. Agencies are therefore an attractive option for brands looking to deliver quickly on digital campaigns and projects.

Imagine you’re hiring a member of staff

The process of selecting a digital agency…

Web Hosting 101 for SEO

When people talk about SEO, web hosting seldom comes into the picture. What people forget is that registration and hosting data can affect your search engine rankings in a big way. In the world of SEO where there are only ten slots that matter in SERPs and thousands of webmasters competing to find favor in the eyes of Google, any competitive advantage you have access to should be quickly taken advantage of. Optimizing your registration and hosting data is one of the things you can do to improve your search engine rankings. Not all hosting services are created equal. There are some that are good value for money, and there are some that you should actively avoid like the plague. When looking for a hosting service, you should pay attention to the factors that will affect your SEO.…

Landing pages are a key tool in your CRO arsenal

So, you’ve already invested a considerable amount of time, money and resources on developing a fully-functional and navigable site. What next? You plan to set a budget for PPC ads, social media and email marketing in order to drive traffic to your site. Great! But what happens when a visitor clicks on your PPC ads or links on your social media profile? If they land on the company’s homepage, you’ve already failed! Remember, you don’t just need to drive leads to your site; you also need to convert them. This is where landing pages come to your rescue. They help you convert your web traffic into qualified leads. In case you’re still looking for reasons why you must invest in landing pages, check out these stats: Companies see a 55% increase in leads when increasing their number of landing pages from 10 to 15.…

Keeping digital skills relevant in an agency

If you think life is a continuous learning experience, then consider working in a digital marketing agency as a microcosm of this experience. Flux, evolution and transformation are a constant theme in digital marketing. Digital marketers have to keep up to date with the latest technology, upskill on a regular basis and deliver results in an increasingly competitive market. I have experienced these challenges and in this post, I would like to share my experience of over five years working in digital marketing and SEO agencies. My goal is to give some tangible advice that can help you keep ahead of the flux and be more successful as marketers. Of course, flux is not restricted to agencies! So the advice can be applied to both agency and in-house marketers. Let’s get started.

1. Project Management and Organisation

Project management is…

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