15 key takeaways from SMX London 2013 The recent SMX search marketing expo in London had a great range of speakers that covered a variety of topics over the two days. In this post, I thought I’d share some takeaways on …..
In March I covered how one can start to evaluate and forecast the potential benefits of SEO by considering the possible traffic volume that individual keywords and phrases can drive to your website based on CTR in the SERPs. Whilst …..
4 steps and 4 data sources to help define the business case for SEO Search engine optimisation is one of many digital marketing tactics a business can choose to focus on. Email, pay per click, display and affiliate marketing are …..
6 tips for a successful agency partnership Over the last 7 years, I’ve had experience of working with various different traditional and digital marketing agencies. Whilst one agency’s skill set may differ from another, what I have found to be …..
A review of process and tools available for online competitor analysis Although we know it’s important to analyse how your own website is performing in terms of visitor numbers, customer demographics and conversion rate, we should remember that it’s important …..
As another new year begins, marketers naturally look to develop their skills and awareness in the areas they are responsible for. For me, social media is a key area and within this, these are the areas that I believe are …..
Using Google+ Ripples and other free tools to connect with influencers Influencer outreach should be a core approach in today’s marketing. Google+ gives great new options for identifying and interacting with opinion leaders and industry experts who have the ability …..
… and who isn’t? Google+ can no longer really be called “new” since it was launched over 18 months ago and is now estimated to have 400 million users of which 100 million are active. To mark the launch of …..
Tips and examples for an effective Google+ content strategy The overall aim of brands using social networking is to create engaged communities around compelling content that educates, entertains, inspires and/or angers. The key, then, is to use content to generate interest and …..
Google+ best practice tips from Cadbury and H&M Although brand adoption of Google+ is way behind other social networks, notably Facebook and Twitter, some businesses have jumped in and are making waves to stir up interest, engagement and interaction with …..