Specialist guide for charitable organisations looking to improve their web presence

How Not-for-Profit organisations can make their web presence more effective

Charity and Not-for-Profit Toolkit
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Website practices for charities

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How will this guide help me and my organisation?

Today, the websites for charities and other Not-for-Profit organisations (NfPs) are a vital communications channel to inspire and engage people, raise funds, provoke discussion and services.

The challenge for charities in managing their websites, perhaps more so than any other type of organisation, is to simply convey their propositions and encourage engagement given the range of audiences and organisation objectives. With short dwell times on each web page, you need to make your proposition and online offerings immediate and compelling.

This guide from charity digital marketing specialist Lucy Conlan will help you:

  • Review your current approach comparing to other charity websites
  • Align your website goals against objectives
  • Meet the needs of typical charity audiences through persuasive messaging and information architecture for desktop and mobile sites
  • Gain inspiration for improvements from examples of charity website best practices

About the Website practices for charities

About the author

Lucy Conlan, specialist charity digital marketing expert at Conlan Consult

What does the Charity website best practice guide cover?

This guide is in 5 sections:

  • 1. Creating a website strategy (including goal setting)
  • 2. Know and define your audience
  • 3. Making an impact through effective structure and design
  • 4. Compelling content
  • 5. Resources

Related guides

Social media communications for charities guide and Email marketing for charities guide

This guide from charity digital marketing specialist Lucy Conlan will help you to review your current approach and align your website goals against objectives. In addition it will mean you can meet the needs of typical charity audiences through persuasive messaging and information architecture for desktop and mobile sites.

Look Inside the Website practices for charities

Warning: Beware of other resources that you can't apply to YOUR business

Like all Smart Insights' resources, our Website practices for charities includes our "practical" promise to you: Unlike other sites—that just give you research—we only deal in practical, actionable, insight-driven resources that you can use to guarantee success on your projects TODAY.

Guaranteed to digitally transform your organisation

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I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.

Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

Charity and Not-for-Profit Toolkit

The Website practices for charities is part of Smart Insights Charity and Not-for-Profit Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 3 other resources in the toolkit.

..but that’s not all. With Business Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:

  • Plan - Create a structured plan and roadmap by reviewing your current weaknesses and the opportunities to boost online leads and sales
  • Manage - Review your marketing activities, so that you know where to focus to get the Quick Wins which will make the biggest difference
  • Optimise - Learn the best practices and success factors to help you compete to get better results

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