Smarter Pinterest marketing guide

Managing Marketing on Pinterest to build awareness and drive sales

  • Authors: Rhian Simms and Liz Edwards
  • Last updated: February 2015.
  • Format: 12,000 words, 44 page A4 page PDF Ebook with strategy recommendations, examples and checklists

About our Pinterest marketing guide

Pinterest has grown rapidly in recent years such that it is now rated as the fourth biggest traffic source across sites in many countries. Our guide will help you exploit the opportunity of Pinterest by stepping you through creation of a presence or reviewing your existing approach with lots of inspiring examples of how businesses and brands are engaging their audience through their boards and campaigns.

Our Pinterest guide shows you:

  • Where to get started in setting up Pinterest boards including a Jargon guide
  • What to watch for when reviewing your existing Pinterest use against competitors
  • How to use Pinterest to increase awareness and sales
  • Inspiring examples and options for creating boards and running campaigns on Pinterest
  • How to integrate Pinterest with your site, social media and email marketing
  • The options for tracking Pinterest

What does the Smarter Pinterest Marketing book include?

Our practical guide is structured around the Smart Insights PRACE framework which will help you think through how to make better use of Pinterest :

  • ONE.  An introduction to marketing with Pinterest
  • TWO. PLAN: Developing a Pinterest strategy
  • THREE. REACH: Reaching your audience through Pinterest
  • FOUR. ACT: Encouraging interaction with Pinterest
  • FIVE.  CONVERT: Turning Pinterest interaction into leads and sales
  • SIX. ENGAGE: Keeping your audience engaged
  • SEVEN. Resources

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Joao da Costa, Marketing Officer at Southbank International School

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Smart Insights is one of the best digital ‘tools’ on the internet today. It has been a great asset as a channel of advice and insight, helping me to deliver an all-encompassing digital strategy.

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