Managing Marketing on Pinterest to build awareness and drive sales

Our Pinterest guides helps you to exploit Pinterest by stepping you through creation of a presence or reviewing your existing approach

Social media marketing Toolkit
This guide is part of a Toolkit with 14 other resources. Find out more?

Smarter Pinterest marketing guide

 Look Inside

About our Pinterest marketing guide

Pinterest has grown rapidly in recent years such that it is now rated as the fourth biggest traffic source across sites in many countries. Our guide will help you exploit the opportunity of Pinterest by stepping you through creation of a presence or reviewing your existing approach with lots of inspiring examples of how businesses and brands are engaging their audience through their boards and campaigns.

Our Pinterest guide shows you:

  • Where to get started in setting up Pinterest boards including a Jargon guide
  • What to watch for when reviewing your existing Pinterest use against competitors
  • How to use Pinterest to increase awareness and sales
  • Inspiring examples and options for creating boards and running campaigns on Pinterest
  • How to integrate Pinterest with your site, social media and email marketing
  • The options for tracking Pinterest

About the Smarter Pinterest marketing guide

About the authors

Rhian Harris and Liz Edwards produced this guide.

Rhian Harris (was Simms) is an online marketing all-rounder and guest blogger for Smart Insights. With over 8 years of experience of all digital media and ecommerce from utilities, travel, charity and retail sectors, Rhian is now a digital marketing consultant working with businesses to deliver and optimise their performance on any aspect of their strategy. IDM qualified, Rhian also contributes to the Econsultancy blog and other expert websites as well as her own business, Consult&C Digital. You can connect with Rhian on LinkedIn, Google+ and Twitter.

Liz is an experienced marketing professional with strong and effective communication skills gained from holding positions in B2B and B2C markets as well as in the public sector.

What does the Smarter Pinterest Marketing book include?

Our practical guide is structured around the Smart Insights PRACE framework which will help you think through how to make better use of Pinterest :

  • ONE.  An introduction to marketing with Pinterest
  • TWO. PLAN: Developing a Pinterest strategy
  • THREE. REACH: Reaching your audience through Pinterest
  • FOUR. ACT: Encouraging interaction with Pinterest
  • FIVE.  CONVERT: Turning Pinterest interaction into leads and sales
  • SIX. ENGAGE: Keeping your audience engaged
  • SEVEN. Resources

About this guide

Our guide will help you exploit the opportunity of Pinterest by stepping you through creation of a presence or reviewing your existing approach with lots of inspiring examples of how businesses and brands are engaging their audience through their boards and campaigns.

Guide Structure

  • An introduction to marketing with Pinterest
  • Step 1: Plan - Developing a Pinterest strategy
  • Step 2: Reach - Reaching your audience through Pinterest
  • Step 3: Act - Encouraging interaction with Pinterest
  • Step 4:  Convert - Turning Pinterest interaction into leads and sales
  • Step 5: Engage -  Keeping your audience engaged
  • Step 6: Resources
Look Inside the Smarter Pinterest marketing guide

Warning: Beware of other resources that you can't apply to YOUR business

Like all Smart Insights' resources, our Smarter Pinterest marketing guide includes our "practical" promise to you: Unlike other sites—that just give you research—we only deal in practical, actionable, insight-driven resources that you can use to guarantee success on your projects TODAY.

Guaranteed to digitally transform your organisation

Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.

Brilliant

I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.

Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

Social media marketing Toolkit

The Smarter Pinterest marketing guide is part of Smart Insights Social media marketing Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 14 other resources in the toolkit.

..but that’s not all. With an Expert Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:

  • Plan - Create a structured plan and roadmap by reviewing your current weaknesses and the opportunities to boost online leads and sales
  • Manage - Review your marketing activities, so that you know where to focus to get the Quick Wins which will make the biggest difference
  • Optimise - Learn the best practices and success factors to help you compete to get better results

So why wait? Get instant access to this guide and see for yourself how easy it is to take your digital marketing—and your career—to the next level with our Toolkits

Learn more about the Social media marketing Toolkit

Or

Learn more about Expert Membership and get this (and other) toolkits

Instant access. Try it RISK-FREE