Guides and Templates

Marketing Operations Strategy Guide

A framework to improve the quality of your multichannel marketing programmes

How will the operations guide help me and my business?

The guide is designed to give an overview of marketing operations and covers the 7 pillars of a marketing operations framework, as well as some advice for adoption and long-term compliance.

The recommendations in the guide will help marketers review current marketing processes, tools and resources, and assess how to create an environment of transparency and accountability, that integrates all the stakeholders involved in the marketing delivery chain.

This guide is written for marketers and corporate communications specialists at large and multinational organizations that run cross-channel marketing programs in a complex environment, where silos are easily created. The end result sought is to create a marketing operations framework that will help marketers consistently deliver the right brand messages to provide the optimal customer experience, effectively, cost efficiently and within policy.

What does the Marketing Operations guide cover?

The guide starts by defining marketing operations, the key stakeholders and the benefits marketers can gain from implementing a marketing operations strategy, and how such strategies ensure that investments in marketing resource management and workflow tools result in a positive return.

The guide advises on the 7 pillars of a standard marketing operations framework that you can implement in your organization to create a more integrated, efficient and compliant marketing process.

Resource Details

  • Author: Adele Ghantous, Marketing Operations consultant at Lapis Angularis
  • Last updated: August 2014
  • Format: 7,000 word, 33 page A4 page PDF Ebook with illustrations and checklists
Business Membership is required

Business members get full access to this and 4 other guides in the Managing Digital Marketing Teams Toolkit.

Learn more about business membership Already a Business member? Login here Look Inside

Trusted by marketers all over the world

Since 2009 our toolkits have helped thousands of marketers in over 100 countries to hit - and exceed - their targets.
Will you be next?

...plus over 150,000 consultants, agencies, entrepreneurs and SMB's in over 100 countries.

Get better results

"A goldmine of digital information on digital marketing that can help you get better results"

Make your job easier

"I'd recommend signing up to Smart Insights for a suite of useful tools
from planning templates to strategy docs and a variety of other guides to make your job easier."

Tenfold improvement

It's my digital marketing go-to Bible Tenfold improvements in digital marketing results."

Learn more about business membership
CLOSE