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Digital marketing planning infographics

Use our collection of 'mind tools' to improve your digital marketing

How will these infographics help me and my business?

We believe useful infographics are a great way to share knowledge, whether they summarise trends from statistics or approaches to marketing.

We’ve developed our infographics to help marketers tackle digital marketing in a more structured way. They're not ordinary stat-rich infographics, but structured mind tools to explain digital marketing concepts and help you think through the options to improve marketing approaches, either through individual analysis or discussion in a team.

They're all practical tools we use many of these infographics actively in group activities in our in-company digital strategy training workshops.

Our infographics are intended to help you map, plan and manage your approach while explaining some of the core approaches that make digital marketing successful.

How is the guide structured?

We have created nine infographics focused on planning and process to help you develop your approaches:

  • 1. Multichannel Marketing Growth Wheel
  • 2. The RACE digital marketing planning framework
  • 3. RACE digital marketing planning system model
  • 4. PR Smith’s SOSTAC® strategy process
  • 5. Content Marketing Blueprint for inbound marketing
  • 6. The Content Marketing Matrix
  • 7. The Content Distribution Matrix
  • 8. Digital Marketing Radar
  • 9. Social Media Marketing Radar
  • 10. Consumer Decision Journey

Resource Details

  • Format: 20 page download with full-page size visuals at high resolution
  • Authors: The majority of these infographics were created by Dave Chaffey of Smart Insights in partnership with First 10.
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The Digital marketing planning infographics is included in the

Digital Marketing Strategy and Planning Toolkit

Individual or Business members can access this and 18 other guides and templates in this toolkit

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...or take a look at the other Guides and Templates in this Toolkit

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