Use our collection of 'mind tools' to improve your digital marketing

Nine infographics to help you with planning your marketing

Digital Marketing Strategy and Planning Toolkit
This guide is part of a Toolkit with 14 other resources. Find out more?

Digital marketing planning infographics

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How will these infographics help me?

We believe useful infographics are a great way to share knowledge, whether they summarise trends from statistics or approaches to marketing.

We’ve developed our infographics to help marketers tackle digital marketing in a more structured way. They’re not ordinary stat-rich infographics, but structured mind tools to explain digital marketing concepts and help you think through the options to improve marketing approaches, either through individual analysis or discussion in a team.

They’re all practical tools we use many of these infographics actively in group activities in our in-company digital strategy training workshops.

Our infographics are intended to help you map, plan and manage your approach while explaining some of the core approaches that make digital marketing successful.

About the Digital marketing planning infographics

About the author

This guide was created by Smart Insights in partnership with First 10.

Which planning infographics are included?

We have created nine infographics focused on planning and process to help you develop your approaches:

  • 1. Multichannel Marketing Growth Wheel
  • 2. The RACE digital marketing planning framework
  • 3. RACE digital marketing planning system model
  • 4. PR Smith’s SOSTAC® strategy process
  • 5. Content Marketing Blueprint for inbound marketing
  • 6. The Content Marketing Matrix
  • 7. The Content Distribution Matrix
  • 8. Digital Marketing Radar
  • 9. Social Media Marketing Radar
  • 10. Consumer Decision Journey


  • Nine Infographics to help you with planning your marketing, created by Smart Insights and First 10
Look Inside the Digital marketing planning infographics

Warning: Beware of other resources that you can't apply to YOUR business

Like all Smart Insights' resources, our Digital marketing planning infographics includes our "practical" promise to you: Unlike other sites—that just give you research—we only deal in practical, actionable, insight-driven resources that you can use to guarantee success on your projects TODAY.

Guaranteed to digitally transform your organisation

Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.


I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.

Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

Digital Marketing Strategy and Planning Toolkit

The Digital marketing planning infographics is part of Smart Insights Digital Marketing Strategy and Planning Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 14 other resources in the toolkit.

..but that’s not all. With an Expert Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:

  • Plan - Create a structured plan and roadmap by reviewing your current weaknesses and the opportunities to boost online leads and sales
  • Manage - Review your marketing activities, so that you know where to focus to get the Quick Wins which will make the biggest difference
  • Optimise - Learn the best practices and success factors to help you compete to get better results

So why wait? Get instant access to this guide and see for yourself how easy it is to take your digital marketing—and your career—to the next level with our Toolkits

Learn more about the Digital Marketing Strategy and Planning Toolkit


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