Free digital marketing planning infographics

Use our 'mind tools' to improve your digital marketing

  • Created by: Smart Insights in partnership with First 10
  • Format: 25 page PDF document containing high-resolution infographics
  • Available for: Basic and Expert members

How will these infographics help me?

We believe useful infographics are a great way to share knowledge, whether they summarise trends from statistics or approaches to marketing.

We’ve developed our infographics to help marketers tackle digital marketing in a more structured way. They’re not ordinary stat-rich infographics, but structured mind tools to explain digital marketing concepts and help you think through the options to improve marketing approaches, either through individual analysis or discussion in a team.

They’re all practical tools we use many of these infographics actively in group activities in our in-company digital strategy training workshops.

Our infographics are intended to help you map, plan and manage your approach while explaining some of the core approaches that make digital marketing successful.

Which planning infographics are included?

We have created nine infographics focused on planning and process to help you develop your approaches:

  • 1. Multichannel Marketing Growth Wheel
  • 2. The RACE digital marketing planning framework
  • 3. RACE digital marketing planning system model
  • 4. PR Smith’s SOSTAC® strategy process
  • 5. Content Marketing Blueprint for inbound marketing
  • 6. The Content Marketing Matrix
  • 7. The Content Distribution Matrix
  • 8. Digital Marketing Radar
  • 9. Social Media Marketing Radar
  • 10. Consumer Decision Journey

Available to
Basic members
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What our members say

I recently completed the RACE digital marketing strategy course. It was brilliant!  I’ve also downloaded and read the 7 steps guide to strategy, website design and SEO. These are excellent resources and I’m now deciding which of your guides to look through next. Thanks for providing such a fantastic collection of resources.

Suzy Lynch, Loyalty Programmes Manager at InterContinental Hotels & Resorts

Smart Insights expert membership clearly gave me a true structure + valuable know how on digital marketing to build and share with business units across the globe. The cherry on the cake is the access to nice and fresh best practices, guidelines, templates and insights on how to use them. Sharing views with the expert community is very valuable and I would say the annual fee is really low compared to most copy/paste websites with no thinking or expertise behind. Thank you ! Review on LinkedIn by Expert member

Cristophe Ferrasse, Global eBusiness Leader at Royal Canin SAS, a division of MARS Inc.

Smart Insights via both its website resource & social media network provides me with invaluable access to all the information I ever seem to need to research my job in digital marketing. Basic membership offers an excellent introduction to current thinking (and supported me on my IDM Professional Diploma), but it is in the Expert membership where I have found added depth and insight. If you work in digital marketing full-time, for the nominal annual fee, I’d recommend Expert membership

Review on LinkedIn by Stuart Sykes, Digital Marketing Manager, Unipart Automotive

Get access to this advice now by joining as a FREE Basic member

Basic members use our members areas for free access to:

  • Free checklists for all the main digital channels
  • Free interactive marketing healthcheck
  • Digital marketing dashboard
  • Weekly Digital Marketing Essentials newsletter covering the developments that matter
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