Strengthen your arguments to get budget by proving the value of digital marketing to your colleagues

This guide will help you create a business case for digital transformation budget within your organisation

Managing Digital Marketing Transformation Toolkit
This guide is part of a Toolkit with 7 other resources. Find out more?

Making the business case for investment in digital marketing

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About the Making the business case for investment in digital marketing

About the authors

This business case Ebook was developed by Mike Berry and Dave Chaffey. Mike is an experienced digital marketing consultant and trainer at Mike Berry Associates with experience both client-side and agency-side. Mike is a regular contributor to our blog as the Smart Insights commentator on Digital Strategy.

We created this guide in response to suggestions from Smart Insights members and hope to improve it based on your experiences. Do let us know any comments you have. Thanks!

What’s in the Making the Business Case Ebook?

In the main part of the Ebook we show eight different methods for justifying investment you can scan to see which you use already and which you could try.Tips and examples of the techniques are highlighted in each section.

The Ebook starts by reviewing ways to help convince different types of colleagues whether they’re the MD/CEO or in finance and marketing. Understanding their mindset is the first step in convincing them why your proposal is worthwhile.

Related resources: Business case template, Customer Lifetime value model and revenue model spreadsheet

Use this guide along with our Business case template to create a business case for digital transformation budget.

Look Inside the Making the business case for investment in digital marketing

Warning: Beware of other resources that you can't apply to YOUR business

Like all Smart Insights' resources, our Making the business case for investment in digital marketing includes our "practical" promise to you: Unlike other sites—that just give you research—we only deal in practical, actionable, insight-driven resources that you can use to guarantee success on your projects TODAY.

Guaranteed to digitally transform your organisation

Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.

Brilliant

I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.

Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

Managing Digital Marketing Transformation Toolkit

The Making the business case for investment in digital marketing is part of Smart Insights Managing Digital Marketing Transformation Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 7 other resources in the toolkit.

..but that’s not all. With Business Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:

  • Plan - Create a structured plan and roadmap by reviewing your current weaknesses and the opportunities to boost online leads and sales
  • Manage -  Review your marketing activities, so that you know where to focus to get the Quick Wins which will make the biggest difference
  • Optimise - Learn the best practices and success factors to help you compete to get better results

So why wait? Get instant access to this guide and see for yourself how easy it is to take your digital marketing—and your career—to the next level with our Toolkits

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