This business case Ebook was developed by Mike Berry and Dave Chaffey. Mike is an experienced digital marketing consultant and trainer at Mike Berry Associates with experience both client-side and agency-side. Mike is a regular contributor to our blog as the Smart Insights commentator on Digital Strategy.
We created this guide in response to suggestions from Smart Insights members and hope to improve it based on your experiences. Do let us know any comments you have. Thanks!
In the main part of the Ebook we show eight different methods for justifying investment you can scan to see which you use already and which you could try.Tips and examples of the techniques are highlighted in each section.
The Ebook starts by reviewing ways to help convince different types of colleagues whether they’re the MD/CEO or in finance and marketing. Understanding their mindset is the first step in convincing them why your proposal is worthwhile.
Guaranteed to digitally transform your organisation
Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
The Making the business case for investment in digital marketing is part of Smart Insights Managing Digital Marketing Transformation Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 9 other resources in the toolkit.
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