LinkedIn now has nearly half a million business members worldwide and is still growing rapidly. So, if you’re involved in business-to-business marketing, LinkedIn is now a vital way of communicating with prospects and customers. It’s attractive as a low-cost channel where the only cost can be your time and commitment, but it also offers paid promotion opportunities.
At a personal level, LinkedIn is also essential to your career. Developing your network and showcasing your experience is part of business life.
This regularly updated guide, authored by B2B marketing specialist Danny Bermant will help you both if you are new to LinkedIn as a business, or are trying to make better use of it as an individual. This guide summarises strategies and tips on how to maximize the usage of this network by building and targeting connections to meet your goals.
Use our guide to quickly learn:
The guide covers these LinkedIn features:
A useful practical guide on LinkedIn that integrates with your whole marketing strategy. An ideal reference tool for marketing managers as this 7 steps LinkedIn guide looks at key elements of personal profiles and essential factors when setting up or developing your company page. A must have for B2B users.
Annmarie Hanlon, founder of Evonomie, specialists in internal and external digital marketing communications.
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Stuart Sykes, Digital Marketing Manager
Smart Insights is one of the best digital ‘tools’ on the internet today. It has been a great asset as a channel of advice and insight, helping me to deliver an all-encompassing digital strategy.
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