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Smarter LinkedIn marketing guide

Improve the way you use LinkedIn to generate more leads for your business and develop your personal profile

How will this LinkedIn marketing guide help me and my business?

LinkedIn now has over half a million business members worldwide and is still growing rapidly. So, if you’re involved in business-to-business marketing, LinkedIn is now a vital way of communicating with prospects and customers. It’s attractive as a low-cost channel where the only cost can be your time and commitment, but it also offers paid promotion opportunities.

At a personal level, LinkedIn is also essential to your career. Developing your network and showcasing your experience is part of business life and progression.

This regularly updated guide, authored by B2B marketing specialist Danny Bermant will help you both if you are new to LinkedIn as a business, or are trying to make better use of it as an individual. This guide summarizes strategies and tips on how to maximize the usage of this network by building and targeting connections to meet your goals.

Our guide shows you:

  • How to refresh your personal profile to develop more connections
  • The key features of an effective company profile
  • What's needed for a successful LinkedIn Group
  • Integrate LinkedIn into a B2B marketing campaign
  • How to engage your audience through the right type of status updates

How is the guide structured?

The guide covers these LinkedIn features:

  • An A-Z of all key LinkedIn features that can be used by businesses including the latest updates you need to be aware of
  • Best practice and examples for LinkedIn advertising
  • Best practice for company page setup
  • How to integrate LinkedIn with your website using Plugins

Resource Details

  • Format: PDF download containing loads of advice to inspire you
  • Related recommended resourcesSocial Media Marketing Strategy guide – this guide is designed to help you create a social media strategy. By aligning the techniques mentioned in this guide with the strategy guide, you’ll create an effective social media strategy for your business. Plus we have ‘Smarter’ guides to each of the ‘Big 6’ social networks.
  • Author(s)Danny Bermant 
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