Improve the way you use LinkedIn to generate more leads for your business and develop your personal profile

This guide summarises strategies and tips on how to maximize your usage of LinkedIn

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Smarter LinkedIn marketing guide

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How will this LinkedIn marketing guide help me?

LinkedIn now has nearly half a million business members worldwide and is still growing rapidly. So, if you’re involved in business-to-business marketing, LinkedIn is now a vital way of communicating with prospects and customers. It’s attractive as a low-cost channel where the only cost can be your time and commitment, but it also offers paid promotion opportunities.

At a personal level, LinkedIn is also essential to your career. Developing your network and showcasing your experience is part of business life.

This regularly updated guide, authored by B2B marketing specialist Danny Bermant will help you both if you are new to LinkedIn as a business, or are trying to make better use of it as an individual. This guide summarises strategies and tips on how to maximize the usage of this network by building and targeting connections to meet your goals.

Use our guide to quickly learn:

  • How to refresh your personal profile to develop more connections
  • The key features of an effective company profile
  • What’s needed for a successful LinkedIn Group
  • Integrate LinkedIn into a B2B marketing campaign
  • How to engage your audience through the right type of status updates

About the Smarter LinkedIn marketing guide

About the authors

Danny Bermant, Brainstorm Digital  and Susanne Colwyn produced this guide.

Danny is director of Brainstorm Digital a mentor, trainer and speaker specialising in B2B social media strategy. You can follow him on Twitter or connect on LinkedIn.

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She’s passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

What does the guide include?

The guide covers these LinkedIn features:

  • An A-Z of all key LinkedIn features that can be used by businesses including the latest updates you need to be aware of.
  • Best practice and examples for LinkedIn advertising
  • Best practice for company page setup
  • How to integrate LinkedIn with your website using Plugins

About this guide

We have created this guide to help you both if you are new to LinkedIn as a business, or are trying to make better use of it as an individual. This guide summarises strategies and tips on how to maximize the usage of this network by building and targeting connections to meet your goals.

Guide Structure

  • An introduction to marketing with LinkedIn
  • Step 1: Setting up personal and company profiles
  • Step 2: Plan: Developing a LinkedIn Strategy
  • Step 3: Reach: Reaching your audience through LinkedIn
  • Step 4: Act: Encouraging interaction with LinkedIn
  • Step 5: Convert: Turning your LinkedIn leads into sales
  • Step 6: Engage: Keep your audience engaged
  • Step 7: Resources & tools
Look Inside the Smarter LinkedIn marketing guide

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Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

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The Smarter LinkedIn marketing guide is part of Smart Insights Social media marketing Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 14 other resources in the toolkit.

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