A practical guide to using Instagram to drive engagement and sales

Our Smarter Instagram marketing guide will help you tap into the consumer activity on Instagram to use it to grow your business

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Smarter Instagram marketing guide

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Tap into the growth of the fastest growing social network

The growth in Instagram is clear, but you may not know where to start or how to optimize your existing use of Instagram. That’s where our regularly updated Instagram guide can help, by explaining best practices.

Since it was acquired by Facebook, Instagram has become the fastest-growing platform of the main social networks. This gives us marketers great opportunities to engage audiences. Here at Smart Insights, we’ve started using Instagram too. You can tap into an audience of 700 million users with our highly actionable guide.

How this guide will help YOU and your business

Our Smarter Instagram marketing guide will help you tap into the consumer activity on Instagram to use it to grow your business with advice on:

  • Creating a plan. How to use Instagram to for integrated communications to support customer acquisition and retention.
  • Instagram Setup. Explains what to watch for when setting up or revitalising your account.
  • Instagram campaign examples. Packed with examples from well-known brands to smaller businesses showing how Instagram can be used.
  • Campaign evaluation. Tools and KPIs to measure Instagram effectiveness.

About the Smarter Instagram marketing guide

About the author

Rhian Harris (was Simms) is an online marketing all-rounder and guest blogger for Smart Insights. With over 8 years of experience of all digital media and ecommerce from utilities, travel, charity and retail sectors, Rhian is now a digital marketing consultant working with businesses to deliver and optimise their performance on any aspect of their strategy. IDM qualified, Rhian also contributes to the Econsultancy blog and other expert websites as well as her own business, Consult&C Digital. You can connect with Rhian on LinkedIn, Google+ and Twitter.

What does the Instagram guide cover?

This guide is in 7 sections to help you create a plan and generate ideas for using Instagram:

  • ONE. An introduction to marketing with Instagram.
  • TWO. Plan: Developing an Instagram strategy.
  • THREE. Reach: Growing your audience through Instagram.
  • FOUR. Act: Encouraging audience interaction with Instagram.
  • FIVE. Convert: Turning interaction into leads and sales.
  • SIX. Engage: Keeping your audience active.
  • SEVEN. Resources. Links to tools and a jargon guide.

Related guides: We have guides covering best practices for all the main social networks and social media strategy.

About this guide

Our Smarter Instagram marketing guide will help you tap into the consumer activity on Instagram to use it to grow your business with advice on planning, setup, campaign examples and campaign evaluation.

Guide structure

  • An introduction to marketing with Instagram
  • Step 1: Plan - Developing an Instagram strategy
  • Step 2: Reach - Growing your audience through Instagram
  • Step 3: Act - Encouraging audience interaction with Instagram
  • Step 4: Convert - Turning interaction into leads and sales
  • Step 5: Engage - Keeping your audience active
  • Step 6: Resources. Links to tools and a jargon guide
Look Inside the Smarter Instagram marketing guide

Warning: Beware of other resources that you can't apply to YOUR business

Like all Smart Insights' resources, our Smarter Instagram marketing guide includes our "practical" promise to you: Unlike other sites—that just give you research—we only deal in practical, actionable, insight-driven resources that you can use to guarantee success on your projects TODAY.

Guaranteed to digitally transform your organisation

Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.


I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.

Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

Social media marketing Toolkit

The Smarter Instagram marketing guide is part of Smart Insights Social media marketing Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 14 other resources in the toolkit.

..but that’s not all. With an Expert Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:

  • Plan - Create a structured plan and roadmap by reviewing your current weaknesses and the opportunities to boost online leads and sales
  • Manage - Review your marketing activities, so that you know where to focus to get the Quick Wins which will make the biggest difference
  • Optimise - Learn the best practices and success factors to help you compete to get better results

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