A practical guide to using Instagram to drive engagement and sales

Our Smarter Instagram marketing guide will help you tap into the consumer activity on Instagram to use it to grow your business

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Smarter Instagram marketing guide

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Tap into the growth of the fastest growing social network

Since it was acquired by Facebook, Instagram has become the fastest-growing platform of the main social networks, so it gives a great opportunity for businesses to engage audiences with brands. In March 2014, Instagram announced it had passed the milestone of 200 million monthly active unique users and with 1.6 billion Likes daily this shows its potential as a platform for engaging consumers.

How will this guide help me and my business

Our Smarter Instagram marketing guide will help you tap into the consumer activity on Instagram to use it to grow your business with advice on:

  • Creating a plan. How to use Instagram to for integrated communications to support customer acquisition and retention.
  • Instagram Setup. Explains what to watch for when setting up or revitalising your account.
  • Instagram campaign examples. Packed with examples from well-known brands to smaller businesses showing how Instagram can be used.
  • Campaign evaluation. Tools and KPIs to measure Instagram effectiveness.

About the Smarter Instagram marketing guide

About the author

Rhian Harris (was Simms) is an online marketing all-rounder and guest blogger for Smart Insights. With over 8 years of experience of all digital media and ecommerce from utilities, travel, charity and retail sectors, Rhian is now a digital marketing consultant working with businesses to deliver and optimise their performance on any aspect of their strategy. IDM qualified, Rhian also contributes to the Econsultancy blog and other expert websites as well as her own business, Consult&C Digital. You can connect with Rhian on LinkedIn, Google+ and Twitter.

What does the Instagram guide cover?

This guide is in 7 sections to help you create a plan and generate ideas for using Instagram:

  • ONE. An introduction to marketing with Instagram.
  • TWO. Plan: Developing an Instagram strategy.
  • THREE. Reach: Growing your audience through Instagram.
  • FOUR. Act: Encouraging audience interaction with Instagram.
  • FIVE. Convert: Turning interaction into leads and sales.
  • SIX. Engage: Keeping your audience active.
  • SEVEN. Resources. Links to tools and a jargon guide.

Related guides: We have guides covering best practices for all the main social networks and social media strategy.

About this guide

Our Smarter Instagram marketing guide will help you tap into the consumer activity on Instagram to use it to grow your business with advice on planning, setup, campaign examples and campaign evaluation.

Guide structure

  • An introduction to marketing with Instagram
  • Step 1: Plan - Developing an Instagram strategy
  • Step 2: Reach - Growing your audience through Instagram
  • Step 3: Act - Encouraging audience interaction with Instagram
  • Step 4: Convert - Turning interaction into leads and sales
  • Step 5: Engage - Keeping your audience active
  • Step 6: Resources. Links to tools and a jargon guide
Look Inside the Smarter Instagram marketing guide

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Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

Social media marketing Toolkit

The Smarter Instagram marketing guide is part of Smart Insights Social media marketing Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 13 other resources in the toolkit.

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