Guides and Templates

Influencer outreach guide

How to convert brand influencers into brand advocates using social media

How will this influencer guide help me?

Engaging influencers is now a key marketing tactic to expand your reach and awareness through integrating with your content marketing, social media and SEO activities.

This practical guide shows you how to use tools to find and interact with influencers on the best social media platforms for outreach, that’s Twitter, LinkedIn, and Facebook. It also advises on Google+.

Our guide shows you:

  • How to use to find and monitor influencers using social media
  • Free tools to identify the most influential
  • How to use the features of Twitter and LinkedIn to help you find and monitor influencers
  • How to develop processes to engage influencers and convert them into social media advocates who share your content

Who is the Influencer Outreach Guide for?

  • Marketing Mangers looking to set up effective Influencer Marketing Strategies.
  • PR professionals looking to better understand influencer marketing and improve their outreach techniques.
  • CMOs looking to learn more about influencer marketing and how it can benefit their business.
  • SEO professionals looking to improve their outreach techniques

Resource Details

About the author of the Influencer Outreach guide

Danny is director of Brainstorm Digital a mentor, trainer and speaker specializing in influencer outreach and B2B social media strategy.  With over 15 years of digital marketing insights, Danny has given hundreds of companies the skills, knowledge, and confidence to bring in new business online.

The guide was also edited by Dr Dave Chaffey and Robert Jones.

What does the Influencer Outreach guide include?

The guide covers these areas:

  • ONE. Different types of influencers
  • TWO. How to identify and monitor influencers using Twitter and LinkedIn
  • THREE. Tools for researching and monitoring influencers
  • FOUR. Engaging with influencers and converting them into brand advocates
  • FIVE. Other social networks
  • SIX. Planning content updates to influencers
  • SEVEN. Case studies

Business Membership is required

Business members get full access to this and 6 other guides in the Content Marketing Toolkit.

Learn more about business membership Already a Business member? Login here Look Inside

Trusted by marketers all over the world

Since 2009 our toolkits have helped thousands of marketers in over 100 countries to hit - and exceed - their targets.
Will you be next?

...plus over 150,000 consultants, agencies, entrepreneurs and SMB's in over 100 countries.

Get better results

"A goldmine of digital information on digital marketing that can help you get better results"

Make your job easier

"I'd recommend signing up to Smart Insights for a suite of useful tools
from planning templates to strategy docs and a variety of other guides to make your job easier."

Tenfold improvement

It's my digital marketing go-to Bible Tenfold improvements in digital marketing results."

Learn more about business membership
CLOSE