Easy to follow marketing plan examples based around PR Smith's SOSTAC® framework

Our members asked us for example plans to help develop their own plans, so here they are for you to amend for your own organisation or clients

Marketing Strategy and Planning Toolkit
This guide is part of a Toolkit with 6 other resources. Find out more?

Example marketing plans (SOSTAC®)

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Who are these templates for? 

We’ve designed these example marketing plans to be as flexible as possible, so it can be applied for different types of businesses and roles including:

  • Company directors and marketing managers
  • Digital marketing managers
  • Agencies and consultants

About the Example marketing plans (SOSTAC®)

How will these examples help me?

In our digital marketing toolkit we created a series of short templates in Powerpoint and Word to help create and communicate digital marketing plans. This is one of our most used series of templates, but some, especially agencies and consultants working with small and medium businesses asked us for even shorter summaries AND an example. So we have produced a one-page summary so everything is one page and a separate example of a fictitious company.

What do the plans include?

These example plans are based around PR Smith's SOSTAC® framework relating to the areas of Smart Insights RACE planning. There are two samples both available for members to amend for their own organisation or their clients:

1. A long example plan in Microsoft Word for a B2B company :  TechChester is a software design and IT support business which uses the same structure as that recommended in the 7 Steps to creating a business marketing plan.

2. A short example plan in Microsoft Word for a B2C company: Perfect Lawn where their main communications and distribution are via their website. The Word document contains one blank plan in landscape format and one example plan.


PR Smith (2011) The SOSTAC ®  Guide - to writing the perfect plan  by PR Smith (2011),  published by www.prsmith.org and available at Amazon.

Look Inside the Example marketing plans (SOSTAC®)

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Like all Smart Insights' resources, our Example marketing plans (SOSTAC®) includes our "practical" promise to you: Unlike other sites—that just give you research—we only deal in practical, actionable, insight-driven resources that you can use to guarantee success on your projects TODAY.

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I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.

Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

Marketing Strategy and Planning Toolkit

The Example marketing plans (SOSTAC®) is part of Smart Insights Marketing Strategy and Planning Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 6 other resources in the toolkit.

..but that’s not all. With an Expert Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:

  • Plan - Create a structured plan and roadmap by reviewing your current weaknesses and the opportunities to boost online leads and sales
  • Manage - Review your marketing activities, so that you know where to focus to get the Quick Wins which will make the biggest difference
  • Optimise - Learn the best practices and success factors to help you compete to get better results

So why wait? Get instant access to this guide and see for yourself how easy it is to take your digital marketing—and your career—to the next level with our Toolkits

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