In our digital marketing toolkit we created a series of short templates in Powerpoint and Word to help create and communicate digital marketing plans. This is one of our most used series of templates, but some, especially agencies and consultants working with small and medium businesses asked us for even shorter summaries AND an example. So we have produced a one-page summary so everything is one page and a separate example of a fictitious company.
These example plans are based around PR Smith's SOSTAC® framework relating to the areas of Smart Insights RACE planning. There are two samples both available for members to amend for their own organisation or their clients:
1. A long example plan in Microsoft Word for a B2B company : TechChester is a software design and IT support business which uses the same structure as that recommended in the 7 Steps to creating a business marketing plan.
2. A short example plan in Microsoft Word for a B2C company: Perfect Lawn where their main communications and distribution are via their website. The Word document contains one blank plan in landscape format and one example plan.
Guaranteed to digitally transform your organisation
Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
The Example marketing plans (SOSTAC®) is part of Smart Insights Marketing Strategy and Planning Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 5 other resources in the toolkit.
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