Actionable email marketing ROI calculator template

Forecast, review and improve your campaign ROI

Email marketing and Marketing Automation Toolkit
This guide is part of a Toolkit with 8 other resources. Find out more?

Email marketing campaign calculator

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How will this email marketing calculator help me?

This template gives you

  • A method to plan your response and return on investment from in-house or rented list email campaigns
  • Calculate return on investment from email optimisation projects – useful for justifying investment in consulting projects
  • You can more accurately assess the number of responses from email channels
  • A simple method of reviewing newsletter performance
  • Workbook format makes it quick to review and decide on the changes you need to make to improve your online marketing results.

About the Email marketing campaign calculator

About the author

Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

What does the template include?

The template includes these features:

  • Model enables you to specify best and worst case delivery, open, click and outcomes
  • Responses and value generated for business calculated automatically
  • Enewsletter and campaign performance can be tracked

This template enables you to specify best and worst case delivery, open, click and outcomes. Allows your responses and value-generated for business calculated automatically and lets your newsletter and campaign performance can be tracked

Look Inside the Email marketing campaign calculator

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Like all Smart Insights' resources, our Email marketing campaign calculator includes our "practical" promise to you: Unlike other sites—that just give you research—we only deal in practical, actionable, insight-driven resources that you can use to guarantee success on your projects TODAY.

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Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

Email marketing and Marketing Automation Toolkit

The Email marketing campaign calculator is part of Smart Insights Email marketing and Marketing Automation Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 8 other resources in the toolkit.

..but that’s not all. With an Expert Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:

  • Plan - Create a structured plan and roadmap by reviewing your current weaknesses and the opportunities to boost online leads and sales
  • Manage - Review your marketing activities, so that you know where to focus to get the Quick Wins which will make the biggest difference
  • Optimise - Learn the best practices and success factors to help you compete to get better results

So why wait? Get instant access to this guide and see for yourself how easy it is to take your digital marketing—and your career—to the next level with our Toolkits

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