To plan, manage and optimise E-commerce you need to set targets, review performance and compare against other competitors. Our E-commerce statistics compilation structured around the customer lifecycle will help you benchmark your performance to make the business case for investment and set targets for future improvement.
This guide is for anyone who works in Ecommerce marketing who needs to review the latest customer adoption research and statistics or conversion rates to compare their performance or set targets for plans.
To make it quick to find the relevant statistics we have structured the research using the Smart Insights framework for the customer lifecycle or marketing funnel:
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I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
The E-commerce statistics benchmark is part of Smart Insights Ecommerce / Retail Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 7 other resources in the toolkit.
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