We think case studies are a great way to learn and discover options to improve marketing. However, that’s only true if they give enough details to learn from... Many case studies about online marketing, while interesting, don’t give enough depth to take much from them.
We’ll be publishing detailed case studies where we can gain more depth through interviewing the people who make it happen at the company. The companies will vary in size from small to large, but we will avoid focusing just on “mega-brands”.
As with our other Ebooks we’ve highlighted the practical recommendations which make a difference to success online in "Strategy recommendations" and “Best Practice Tips” boxes.
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