This template is a Microsoft Excel spreadsheet with two workbook-based estimating templates:
1. Top-level project charging fees template. Use this spreadsheet to create an overall online marketing budget based on the cost of team members working on activities defined in separate tabs including website, email, display, production, retainers, media and content strategy.
2. Detailed project costing examples template. Use this spreadsheet to create a more accurate budget based on the fees for different team members at each phase of a project.
You can add your own agency day or hour rates as applicable and liaise with specialists in your teams (e.g Studio Manager, Head of Creative, Technical Lead) to reach a consensus on how long each task is likely to take.
Recommended related template: Web site design and build template
About this guide
These templates are designed for marketing agency team members who create estimates / costings for either existing client online marketing projects and campaigns or for new business proposals.
Guaranteed to digitally transform your organisation
Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
The Digital marketing budgeting and costing approaches spreadsheet is part of Smart Insights Agency Growth and Management Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 7 other resources in the toolkit.
..but that’s not all. With Business Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:
So why wait? Get instant access to this guide and see for yourself how easy it is to take your digital marketing—and your career—to the next level with our ToolkitsLearn more about the Agency Growth and Management Toolkit
OrInstant access. Try it RISK-FREE