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Delivering Results from Digital Marketing Guide

A manager's guide to defining KPIs and dashboards to manage and improve digital marketing

  • Author: Dave Chaffey
  • Last updated: November 2013
  • Format: 36 page A4 page PDF Ebook with tables and checklists

How will this 7 Steps guide help me?

We’ve devoted an entire guide to goal setting and getting results for digital marketing since we believe it’s essential to getting the most from digital channels. Without goals you’re directionless and a lot less likely to achieve commercial success.

Although digital channels have been called the most measurable ever, they introduce a whole range of new goals and measures that can make setting objectives and reviewing performance difficult if you’re new to it. This is why we cover objective setting in more depth in this guide specifically for managers grappling with this option who are looking to get more from online channels.

Through setting specific targets for your online marketing and creating dashboards, you can review and adjust your progress against targets. Without goals in place you can still do digital marketing for sure, but chances are, you are not making the most of the opportunities and you’ll almost certainly be wasting your time and money.

What does the Ebook include?

The 7 steps covered in this Ebook are:

  • Step 1 Review your top level goals
  • Step 2 Define your vision for digital
  • Step 3 Align business and digital goals
  • Step 4 Create a conversion model
  • Step 5 Define performance dashboards
  • Step 6 Setup tracking and evaluation
  • Step 7 Optimise your performance

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