This template gives a step-by-step process of 10 success factors to follow for content creators, editors and reviewers who aren’t SEO specialists, but need to know the basics of which factors they can influence to rank higher in the search results. They may also be looking for more details on how copywriting can be used to increase ranking.
Our main reason for developing this guide for members was the need to improve standards of copywriting for SEO in teams in medium and larger organisations where several people who aren't usually SEO specialists need to create and review web pages.
The template is in two parts. Part 1 recommends 10 Steps to follow to give a structure for content writers to think through when planning and creating content for a page. In time, they can become second nature.
Part 2 gives more specific guidance on individual ranking factors. You may want to combine some of the detailed factors with the first part if you want a single list.Look Inside the On-page SEO and copywriting template
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I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
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