This guide was produced by Paul Hill
With 10 years experience in eCommerce, marketing and systems development across SME and PLC organisations I deliver business change projects that cut across brand, people and systems.
Working in consultancy, project management and Director level operational roles for a wide range of businesses in the travel and financial services sectors I bring a wide range of experience in digitally integrated sales and marketing. A passionate believer in people and culture being the essence of all good strategies and systems, I bring a down to earth, balanced, holistic approach to projects seeking to achieve true business change.
The template is split into 13 sections covering all aspects of commercial justification and proposed implementation to give confidence in the viability of the case and to enable it to be assessed.
It has been developed to support investment in a range of different types of capital and operational expenditure related to marketing including new systems, online software services or new marketing processes requiring increased headcount.
This unbranded 18 page Ebook for you to create your own case for digital transformation and digital marketing investment is ready for immediate use, to help you create and build the case for investment from senior management.Look Inside the Business case template
Guaranteed to digitally transform your organisation
Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
The Business case template is part of Smart Insights Managing Digital Marketing Transformation Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 5 other resources in the toolkit.
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