Guides and Templates

Business case template

Business case template to help you to make the case for digital transformation in your business

This unbranded 18 page Ebook for you to create your own case for digital transformation and digital marketing investment is ready for immediate use, to help you create and build the case for investment from senior management.

How will this Business Case Template help me?

With many competing priorities for investment in your business, or in your clients’ businesses, a solid, well presented business case will help you get investment in your initiatives.

If your organisation doesn’t have a defined template for businesses case, as many don’t, then presenting your arguments to your managing, marketing or finance director using this structured template could prove more persuasive.

This tried-and-tested template is developed by Paul Hill who has worked in a number of senior digital roles and has prepared and sponsored many Business Cases over the years. Now a consultant at agency First 10, he is working with a number of clients to develop their digital strategies and secure the required investment and Board level buy-in.

Who is this for?

Marketing managers and those in senior positions who are trying to make a case to very senior management or if you’re trying to convince your team that now is the time to invest in digital marketing.

Resource Details

About the author

This guide was produced by Paul Hill 

With 10 years experience in eCommerce, marketing and systems development across SME and PLC organisations I deliver business change projects that cut across brand, people and systems.

Working in consultancy, project management and Director level operational roles for a wide range of businesses in the travel and financial services sectors I bring a wide range of experience in digitally integrated sales and marketing. A passionate believer in people and culture being the essence of all good strategies and systems, I bring a down to earth, balanced, holistic approach to projects seeking to achieve true business change.

What does the business case template include?

The template is split into 13 sections covering all aspects of commercial justification and proposed implementation to give confidence in the viability of the case and to enable it to be assessed.

It has been developed to support investment in a range of different types of capital and operational expenditure related to marketing including new systems, online software services or new marketing processes requiring increased headcount.

Related resource: Making the Business Case EbookCustomer Lifetime value model and revenue model spreadsheet

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