For digital marketing communications to be effective, they need to clearly highlight the unique, differentiating benefits of the brand they are promoting, whether this is a brand related to a company, product or service.
This audit template will help you create a marketing plan and also when reviewing branding for websites and other digital media assets such as landing pages where the differentiating brand values need to be defined.
The template is not specific to digital channels, it summarises broader business and branding aims.
Typical use-cases are:
We've created it to help marketing consultants, agencies and for internal reviews between a digital marketing specialist in a company and other marketers.
It was created as an efficient way of supporting the creation of briefs from small and medium business owners or marketers as part of projects for digital marketing strategy including website improvements.
The brand audit is aimed at:
This template is in a structured form with boxes that can be filled in by clients or used for a structured interview or in a workshop. It has these sections:
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Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
The Brand audit and marketplace analysis template is part of Smart Insights Marketing Strategy and Planning Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 3 other resources in the toolkit.
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