For digital marketing communications to be effective, they must closely support the brand they are promoting, whether this is a brand related to a company, product or service.
This template supports the creation of effective branding for websites and other digital media assets such as landing pages. It's intended to support different processes where a company needs to summarise or review their brand values either with an agency or when teams are collaborating within a larger company.
The template is not specific to digital channels, it summarises broader business and branding aims.
Typical use-cases are:
We've created it to help marketing consultants and agencies and for internal reviews between a digital marketing specialist in a company and other marketers.
It was created as an efficient way of taking briefs from small and medium business owners or marketers as part of projects for digital marketing strategy including website improvements.
The template is a structured form with boxes that can be filled in by clients or used for a structured interview or in a workshop with clients. It has these sections:
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We are at the early stages of our digital marketing journey, Smart Insights templates and tutorials help us check and learn as we go.
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Smart Insights is one of the best digital ‘tools’ on the internet today. It has been a great asset as a channel of advice and insight, helping me to deliver an all-encompassing digital strategy.
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