Every marketer wants to increase leads and sales from their sites. The first impressions given to your visitors on the entrance page to the site are critical to making this happen. We've written this guide and checklists to help you review and improve your landing pages through a structured approach.
The guide has over 50 examples of best practice to inspire improvements to your landing pages covering a range of sectors from retail, financial services, travel, business-to-business and not-for-profit.
We've written the guide so you don't need special landing page software to make improvements, you can simply use our recommendations to change existing pages elements and copy. We also outline the options for other software too.
Our guide will show you
The 7 steps we cover in the guide will help you plan and manage a landing page optimisation project for your company or your clients:
Dr Dave Chaffey is the editor of all Smart Insights resources. He has advised on SEO since he created his first site in 1997 when Altavista was the leading search engine and he switched to Google in ‘99. Ten years ago he ran the first SEO training courses for the Chartered Institute of Marketing and for several years was the tutor on the Econsultancy Advanced SEO course and also created the original Econsultancy Best Practice guide to SEO. Today his main SEO focus is improving organic search results for Smart Insights and our resources for subscribers.
James Gurd is an Ecommerce consultant and owner of Digital Juggler, an E-commerce andDigital Marketing consultancy helping retailers develop, execute and evolve E-commerce strategies and optimise their digital channel. With a background as a Head of E-commerce and also agency side as Head of Client Development, he has experienced life on both sides of the fence. He has helped companies like A&N Media, Sweaty Betty and Smythson to manage RFP/ITT proposals. and been lead consultant on high profile projects for Econsultancy, Salmon and Greenwich Consulting.
Guaranteed to digitally transform your organisation
Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
The Landing Page Conversion Guide is part of Smart Insights Digital Experience Management Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 6 other resources in the toolkit.
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