Applying Dave Brailsford’s philosophy of excellence to improve results from digital marketing The recent announcement that Sir Dave Brailsford has stepped down as British Cycling performance director to concentrate on Sky team management reminded me of his famous philosophy for …..
AdWords data to be shown as “Not Provided” in Google Analytics and other analytics systems from 9th April 2014 – 5 things you need to know Importance (to search marketers): Recommended link: Google AdWords advisory This is big news for …..
Our interview with Michael Welch of Blackcircles.com Michael Welch created Blackcircles.com as a new way for consumers to buy tyres at competitive prices either over the Internet or on the telephone. From the site, consumers can find the best deal …..
New research from the DMA compares the effectiveness of online and offline customer acquisition channels I recently attended the launch of the DMA Customer Acquisition Barometer commissioned by McDowall. This is set to provide a regular benchmark to help marketers …..
Should we start using Universal Analytics now it’s out of Beta? This post was prompted by a question in our from from an agency advising a publishing company asking whether they should use Classic Google Analytics or the new Universal …..
A compilation of social media statistics for consumer adoption and usage Global Web Index has become one of the most reliable sources of social media statistics to compare consumer use and engagement with different social networks. Many other social media …..
Our roundup of the latest developments and advice in Modern Marketing Earlier in March, CERN celebrated 25 years of the World Wide Web. So, it’s official, we can no longer call new media “new”. Yet despite the opportunities for digital …..
Learning from 6 layered targeting options used by online retailers that can be applied to any business There are many different levels in sophistication of targeting for email marketing. In this post I’ll run through some of the most common …..
Digital Impact Conference 2014, 17th September 2014, Central London I’m excited to be arranging our first conference this year. It’s called Digital Impact, because that’s what we aim to do through every blog post and resource we publish – help …..
New research shows how different types of content marketing supports brand engagement and purchase in different sectors Value: Recommended link: Download InPowered/Nielsen report With the increasing focus on content marketing, it’s important for marketers to work out how effective different …..