Webcast catchup and 10 of your digital strategy questions answered Our recent webcast with PR Smith focused on digital strategy. PR Smith is the creator of the widely used SOSTAC® Planning system voted as one of the top 3 global …..
The best email statistics sources to benchmark your email campaigns in the UK, US, Europe, Asia-Pacific incl Australia Email marketers often ask “how do our campaigns compare?”. They’re looking for statistics to compare subscriber engagement for open, clickthrough and delivery …..
Definition, frameworks and best practice advice from Accenture and Altimeter analysts In October 2010 Accenture published a useful new guide to social CRM summarising the transformation required in organisations by the advent of Social CRM. This is useful addition to …..
The development of Facebook’s strategy including business and revenue model You use Facebook, but have you ever wondered about its business model and how it has evolved? In my E-business and E-commerce Management book we have reviewed the development of Facebook for over six …..
8 Success Factors for Developing a Global Strategy presented for iLive 2013 in Riga, Latvia, May 2013. Creating a Winning Digital Stategy from Dave Chaffey
Summarising a business model for online startups using a single sheet of A4 with the Business Model Canvas Diagram Defining a clear online business model is essential for a new startup online business to help create a sustainable business and …..
Learning from an example of how one startup failed Ecomom was a small startup internet retail company selling earth friendly mom and maternity products including food, toys, apparel, and other baby related items. With headquarters in Las Vegas and San …..
How UK consumers are using their mobile devices to inform purchase Companies are embracing mobile marketing within their digital strategies, as consumers usage of technology is growing and lifestyles are changing. Our post from Danyl Bosomworth, which we keep updated …..
Our roundup of research insights and best practice advice from the month Doesn’t time fly? On the 30th April 2013 the WWW was officially twenty years old. How it’s changed and what a “wild ride it’s been” as someone @replied …..
Should we start using Universal Analytics now? We had a recent question from an agency advising a publishing company asking whether they should use Classic Google Analytics or the new Universal Analytics in future. It’s a timely question since Google’s Universal …..