Digital Transformation - Shaping Your Digital Future
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Posts by Dave Chaffey
Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.
Chart of the Day: How popular are Digital Transformation programmes? Our Managing Digital Marketing 2017 research reveals many challenges for how digital marketing is run by companies today. Problems included lack of focus on integrated strategy, testing and optimization and structural issues …..
Our recommended blogs that every retail and E-commerce professional should be following to use the latest innovations and grow their sales Considering the growth in importance of E-commerce, contributed to both by pureplay online-only businesses and multichannel retail businesses, it’s …..
5 sources and a process to help identify a penalty which reduces yours organic search traffic Given the importance of organic search to many businesses, keeping on top of the latest ranking factors for SEO and, in particular, the changes to …..
A manifesto and ten point checklist for delivering more relevant online and offline communications To gain the best results from integrated marketing communications needs deep understanding of the multiple touchpoints that a brand has with its prospects and customers on …..
How and Why We Have Updated the UX in Our Members’ Area With over 150,000 active Basic, Individual and Business members accessing our resources through our members’ area when they are signed in, we take the user experience (UX) of …..