A WordPress plugin that shows how everyone can manage their content calendar In a previous post I wrote about an editorial calendar spreadsheet which we have created to help marketers manage their content marketing. While the spreadsheet allows you to plan …..
What should go into your editorial calendar for blogging + Twitter + Facebook + Google+ + LinkedIn? In today’s digital marketing environment, where demands on businesses to publish engaging content have never been higher, managing the process can be challenging, …..
A quick guide to finding out A recent article published on Optify highlighted some surprising data on use of PPC which stated: 57 percent of (B2B) marketers spent no time on Pay Per Click, and only 4 percent spend more than 15 hours …..
Focusing on algorithm changes and new SEO team structures Here’s a useful infographic from SEO agency Fuzz One. It summarises: Major Google Algorithm updates in 2012 – if you don’t know it, the SEOmoz Google algorithm history gives more detail The …..
A reminder of the importance of paid search marketing contrasting the search network with the display network Wordstream have published some useful research for benchmarking paid search marketing at a high level. If you’re considering paid search it gives you an …..
Four segments that look to community reviews when selecting products Leading customer community platform company GetSatisfaction recently conducted research on the kind of person that values a customer community as part of a purchase or brand experience. This cleverly put together …..
Widely expected (and useful) new tool introduced Google have recently launched a new tool to its Webmaster toolkit, giving you the ability to identify and remove (at least in Googles eyes) unnatural or spam inbound links (from other sites to yours). Google …..
4 tools that give you a fuller view of your online marketing spend If your business receives a high volume of inbound sales calls referred from your website, then tying your telesales function into your marketing metrics is absolutely crucial …..
A way to save time (and money) for companies and agencies managing more complex media tracking Importance: Recommended link: Google’s announcement of the Tag Manager Our advice on whether the Tag Manager is relevant for you Although it’s a significant …..
Are you part of the Google Authorship Program? You may not be using Google Authorship yet, but will almost certainly have noticed photos of authors appearing more and more as you search. You may also have read SEOs discussing the …..