Email marketing answers
Why do so few companies use event-triggered/behavioural/remarketing email campaigns?
Automated, 'sense and respond campaigns' are a great way to send targeted messages in different situations to help boost response. These include:
- Abandoned shopping basket/cart follow-up
- Logged-in user browses/searches for a product, but doesnt buy
- Birthday emails
- Welcome email series
Despite this potential, the research also shows that the majority of businesses aren't using them! Why?!
I'm interested to know reasons what (or who) is stopping businesses using them? How can the case be made for investing in triggers? Or is that not the issue?