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Advice for Smarter Marketing

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anonymous author

Ad trafficking-PPC relation

Asked in Internet Advertising on 24th November 2014 Answer this

Business Digital Maturity Model?

Asked in Digital marketing strategy on 19th November 2014 3 answers , 1 Chosen

Dave Chaffey, Consultant said:

Hi Keith,

Hope all’s well. I think you will know our detailed Digital Marketing audit where you can rate your business against different criteria across the Smart Insights Digital...

Custom analytics: Service provider + behaviour flow

Asked in Google Analytics on 12th November 2014 1 answer

Neil Stickland

Is “Google Local Carousel” still something that needs to be factored in to SEO ?

Asked in Search Engine Optimisation (SEO) on 21st October 2014 3 answers , 1 Chosen

Ben Wood, Digital Marketing Manager said:

Hi Neil,

In my experience, the local carousel has been a bit of a nightmare for business owners, as they have little control over the photos that are shown. At present, the local carousel...

digital marketing plan

Asked in Digital marketing strategy on 21st October 2014 1 answer

anonymous author

Mobile – m.dot or responsive?

Asked in Mobile marketing on 17th October 2014 1 answer

Estimating growth of social media

Asked in Social media marketing on 8th October 2014 Answer this

Email Marketing best practices > Share to Win!

Asked in Email marketing on 6th October 2014 17 answers , 1 Chosen

Stephen Parker, Other said:

We’ve tested a lot of variables in our email campaigns. These are all fantastic suggestions, and I agree with most of them. For us, a B2B company representing some major electronics...

Does anyone have a Budget Template for Digital Marketing?

Asked in Digital marketing strategy on 5th October 2014 1 answer

anonymous author

Display Prospecting Campaign

Asked in Affiliate marketing on 1st October 2014 3 answers , 1 Chosen

Dave Chaffey, Consultant said:

Hi Alessandra – I heard back from Ignition One with some rules of thumb:

“We currently do not have a minimum spend in place for display but as an industry standard £5k is a...

Is blogging a digital media channel in its own right?

Asked in Affiliate marketing on 1st October 2014 2 answers

anonymous author

what are the key data sources to create personas?

Asked in User experience UX on 23rd September 2014 1 answer , 1 Chosen

Dave Chaffey, Consultant said:

Hi, cool you found our Personas guide useful for how to visualise the personas.

Here are some options – mostly obvious, but hopefully will prompt some routes for you to follow....

Growth target KPIs for Facebook

Asked in Social media marketing on 20th September 2014 2 answers

visionfive

Agency Reporting Tools for Google Analytics

Asked in Agency Marketing on 19th September 2014 9 answers , 1 Chosen

Dave Chaffey, Consultant said:

Hello!

Are you aware of the Google Analytics Technology Partner gallery .

This has many free and paid apps to help with automated whitelabelled monthly reports for agencies which...

Advertising bible

Asked in Internet Advertising on 18th September 2014 1 answer

Design Patterns (design bible) for non-retail businesses

Asked in Conversion optimisation on 18th September 2014 1 answer

Framework for measurement/optimising when not cash transactions or ‘Paid’ marketing

Asked in Digital Marketing Strategy Framework on 17th September 2014 1 answer

Description of website name

Asked in Digital marketing strategy on 17th September 2014 1 answer

anonymous author

Advice on planning a new campaign for luxury brand

Asked in Marketing campaign planning on 12th September 2014 2 answers

Advice on which internationally recognised and most in demand digital marketing (or digital strategy) course to do (distance learning)

Asked in Digital marketing strategy on 10th September 2014 1 answer

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