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Advice for Smarter Marketing

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Christmas Retail Shopping Personas

Asked in Content marketing management on 21st July 2014 1 answer

anonymous author

Online acquisition strategy

Asked in Digital marketing strategy on 17th July 2014 1 answer

anonymous author

retail app cart abandonment rate

Asked in Conversion optimisation on 8th July 2014 2 answers

anonymous author

Recommended Marketing Conferences

Asked in Internet Advertising on 8th July 2014 3 answers

anonymous author

Are RSS feeds (i.e. News360) considered Paid vs Owned and Earned?

Asked in Managing digital marketing on 3rd July 2014 3 answers

anonymous author

How to deal with churning vacancies?

Asked in Search Engine Optimisation (SEO) on 29th June 2014 1 answer

Google Analytics Tracking Code and Google Tag Manager’s Container

Asked in Google Analytics on 26th June 2014 3 answers , 1 Chosen

Phil Wade, Digital Marketing Specialist said:

The GTM container doesn’t automatically replace the UA tracking code, there is one more step to take.

Once the container is installed you need to create a UA tag that tracks page...

anonymous author

Should it offer an intrinsic benefit such as shipping option or be more of a promise statement?

Asked in Digital marketing strategy on 23rd June 2014 2 answers , 1 Chosen

Dave Chaffey, Consultant said:

Hi,

It depends on how well established the brand is, and the category – clearly retail here.

For a less-well known brand I think the most specific / intrinsic the better....

anonymous author

Recommended keyword density for SEO?

Asked in Search Engine Optimisation (SEO) on 18th June 2014 8 answers , 1 Chosen

Jonathan Saipe, Consultant said:

There is no recent hard evidence to support the correlation between keyword density and Google rank. As you rightly said Dave, synonyms and long tail content play a key role in increasing topical...

anonymous author

how can you calculate potential website growth?

Asked in Goal setting and evaluation on 17th June 2014 1 answer

anonymous author

Looking for mobile marketing/usage statistics for my local area. I provide mobile marketing services to small businesses.

Asked in Mobile marketing on 16th June 2014 Answer this

Stefanie Gubbi

Looking for a social media tool to easily manage multiple accounts

Asked in Social media marketing on 13th June 2014 3 answers , 1 Chosen

Andres Giz, Digital Marketing Manager said:

Hi Stefanie,

Trying Hootsuite is not a bad idea, if you want to do RESPONSE.
In this case, you are looking for Social Media listening tools. I represent a company called...

Targets for online marketing

Asked in Digital marketing strategy on 10th June 2014 3 answers

eCommerce site as subdomain or on its own domain?

Asked in Ecommerce on 6th June 2014 3 answers , 1 Chosen

Dave Chaffey, Consultant said:

Hi Daryl,

Naturally, it depends on the objectives, I’m assuming SEO is a key objective for different paper options, findability and brand identity for the online sales solution is...

Can I optimize page title yet still keeping original file name. Is this a problem?

Asked in Search Engine Optimisation (SEO) on 5th June 2014 5 answers , 1 Chosen

Neville Luff, Digital Marketing Manager said:

Hi Dan no that shouldn’t be a problem at all. In terms of old school perfect SEO yes you would change the URL but here in the post Panda world imperfect SEO is no bad thing as it means you...

Recommendation: Video digital production company for marketing?

Asked in Content marketing management on 28th May 2014 7 answers

In ORM, not all mentions are valued equally- how do you decide which mentions(negative,positive/neutral) warrant most attention & engagement

Asked in Online PR on 24th May 2014 Answer this

anonymous author

Courses and Job Opportunities

Asked in Customer relationship management on 22nd May 2014 1 answer

Digital marketing course: DMI or CAM?

Asked in Digital marketing strategy on 20th May 2014 9 answers

anonymous author

Best Practices for “online reputation management”?

Asked in Online PR on 18th May 2014 1 answer

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