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Advice for Smarter Marketing

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anonymous author

what are the key data sources to create personas?

Asked in User experience UX on 23rd September 2014 1 answer , 1 Chosen

Dave Chaffey, Consultant said:

Hi, cool you found our Personas guide useful for how to visualise the personas.

Here are some options – mostly obvious, but hopefully will prompt some routes for you to follow....

Growth target KPIs for Facebook

Asked in Social media marketing on 20th September 2014 2 answers

visionfive

Agency Reporting Tools for Google Analytics

Asked in Agency Marketing on 19th September 2014 9 answers , 1 Chosen

Blaine Peakall, Company Owner or Director said:

In terms of requirement (a) I can recommend looking at swydo.com – it offers a very friendly interface and flexible reporting on GA as well as AdWords, Bing Ads, GWT & Facebook. I use...

Advertising bible

Asked in Internet Advertising on 18th September 2014 1 answer

Design Patterns (design bible) for non-retail businesses

Asked in Conversion optimisation on 18th September 2014 1 answer

Framework for measurement/optimising when not cash transactions or ‘Paid’ marketing

Asked in Digital Marketing Strategy Framework on 17th September 2014 1 answer

Description of website name

Asked in Digital marketing strategy on 17th September 2014 1 answer

anonymous author

Advice on planning a new campaign for luxury brand

Asked in Marketing campaign planning on 12th September 2014 2 answers

Advice on which internationally recognised and most in demand digital marketing (or digital strategy) course to do (distance learning)

Asked in Digital marketing strategy on 10th September 2014 1 answer

anonymous author

Assess performance of site when relative popularity of products drives traffic

Asked in Goal setting and evaluation on 9th September 2014 2 answers , 1 Chosen

Dave Chaffey, Consultant said:

Hi,

I can see your problem, volume of visits or sales cannot be used to compare performance from one week to the next since it will fluctuate wildly according to the releases. Year-on-year...

How to use meta keywords for SEO?

Asked in Ecommerce on 1st September 2014 2 answers , 1 Chosen

Dave Chaffey, Consultant said:

Hi and thanks for your question.

You can add any keywords you like to the meta description of a page whichever Ecommerce platform you’re using.

However, it won’t help you...

Any advice on the following digital marketing courses greatly appreciated

Asked in Social media marketing on 26th August 2014 3 answers

anonymous author

How can I use analytics to prove the market for a business idea?

Asked in Marketplace analysis, Uncategorized on 15th August 2014 1 answer

Avoiding Duplicate Content between Blog Content and Blog Archives

Asked in Search Engine Optimisation (SEO) on 14th August 2014 4 answers , 1 Chosen

Phil Wade, Digital Marketing Specialist said:

The only time I’d not want archive pages to be indexed if there was more than one way for the visitor to view the content of the archive pages. i.e. two distinct searches (separate categories)...

Lisa Smith

Digital Rewards case studies please.

Asked in Customer relationship management on 4th August 2014 2 answers

anonymous author

What tools, techniques and benchmarks do people use to measure experiential marketing activity?

Asked in Customer engagement on 31st July 2014 Answer this

What is the benefit of an online catalogue vs. branded website with product lisitng

Asked in Digital marketing platforms on 29th July 2014 2 answers

Revenue Sharing

Asked in Ecommerce on 25th July 2014 Answer this

anonymous author

Christmas Retail Shopping Personas

Asked in Content marketing management on 21st July 2014 1 answer

anonymous author

Online acquisition strategy

Asked in Digital marketing strategy on 17th July 2014 1 answer

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