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Must-know marketing advice and newsBlog articles to keep you up-to-date

T-Shaped Marketer

What are the skills of the Perfect SEO Manager?

August 26, 2016 by Gavin Llewellyn in SEO strategy

The top skills and attributes of an effective in-house SEO Manager To be a truly effective digital marketer, it’s important to …

lead generation theory and practice

Lead Generation Outsourcing: The Pros and Cons

August 26, 2016 by Expert commentator in Lead generation strategy

Disscussing the advantages and pitfalls out outsourcing your lead gen Do we outsource or keep in-house? That is the question. Le …

Which online activities primarily drive customer retention for your organization?

Which online activities primarily drive customer retention for your organization? [#ChartoftheDay]

August 26, 2016 by Alexander Clark in Customer retention strategy

Retention strategy often takes a backseat in marketing efforts, find out what leading global travel brands are doing to combat t …

Pokemon Go

3 ways Pokémon GO is raising the bar for the ultimate UX

August 26, 2016 by Expert commentator in User experience UX

Important lessons from the Pokémon GO phenomenon Did you ever think you would be waiting for the lift in work, and be asked “ …

example of mobile intrusive interstitials

Google to start penalizing sites using pop-ups [@Smartinsights Alert]

August 25, 2016 by Alexander Clark in Mobile SEO

Google has announced they will penalize rankings of mobile sites with "intrusive interstitials" (Pop-up ads or email capture lig …

Supporting cast

How to structure a digital analytics team

August 25, 2016 by Robert Allen in Managing Digital Transformation

What are the ideal roles for an effective data analytics or business intelligence team? Creating teams within a business is a co …