Are you making the most of the opportunity of online marketing? With so many potential buyers actively using search engines, websites, apps and social media to decide on the best product or service, you have to be visible and provide the best experience to help them choose your brand.
But online marketing is not easy, competition is tough, with many online marketing tools and techniques to choose from, so you need to make the smart online marketing choices. To compete, we believe that a planned approach is essential, but our Managing Online Marketing research (free download) shows that many businesses don’t have an online strategy or roadmap.
How clear is your digital strategy?
Our research into managing online marketing shows that many businesses are doing digital marketing, but don’t have a clear, integrated strategy.
We think it’s really helpful for companies to review their current capabilities so that they can compare to competitors and then create a roadmap for where they need to prioritise for digital transformation.
Our Digital Excellence capability framework will help you review how effectively your digital marketing is managed across seven key areas:
How does your business or your clients compare?
Take our detailed Digital Marketing Health check available to Smart Insights Expert members to find out. Our Digital Healthcheck is an Excel-based digital marketing audit which enables you to review your current capability and identify areas you must improve.
Through working with many businesses we have seen so many wasted opportunities and problems when companies don’t have a strategy.
Here are ten reasons you need an online digital strategy. Creating an online marketing plan helps solve these problems:
Join the 80,000 Smart Insights members from over 50 countries who trust our advice to improve their marketing.
Our courses, guides and templates to online strategy are designed for marketing managers and consultants to quickly review their current use of digital and other channels, select the best strategic options and create a roadmap to improve digital marketing.
Use these templates in strategy workshops for your company or your clients to review strategies for different markets and channels and discuss the best options.
The Smart Insights team are all seasoned, active digital marketers working on projects to define and implement digital strategies for clients. We’re keen to share our experiences to help others and learn more – the learning never stops in digital marketing.
The Smart Insights editorial team is led by Dr Dave Chaffey, a bestselling author on digital marketing and Ecommerce, recognised in 2004 by the Chartered Institute of Marketing as one of 50 gurus who have “shaped the future of marketing”.
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