Online marketing strategyCreate a plan to boost your leads and sales from online marketing #PlanToSucceed

Are you making the most of the opportunity of online marketing? With so many potential buyers actively using search engines, websites, apps and social media to decide on the best product or service, you have to be visible and provide the best experience to help them choose your brand.

But online marketing is not easy, competition is tough, with many online marketing tools and techniques to choose from, so you need to make the smart online marketing choices. To compete, we believe that a planned approach is essential, but our Managing Online Marketing research (free download) shows that many businesses don’t have an online strategy or roadmap.

Download an online marketing plan template Learn how to structure the perfect online marketing plan

Free Online marketing plan template

Join the 80,000 Smart Insights members from over 50 countries who trust our advice to improve their marketing.

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Basic members use our members areas for free access to:

  • Free checklists for all the main digital channels
  • Free interactive marketing healthcheck
  • Digital marketing dashboard
  • Weekly Digital Marketing Essentials newsletter covering the developments that matter

Digital Strategy Toolkit - for Expert Members

Our courses, guides and templates to online strategy are designed for marketing managers and consultants to quickly review their current use of digital and other channels, select the best strategic options and create a roadmap to improve digital marketing.

Use these templates in strategy workshops for your company or your clients to review strategies for different markets and channels and discuss the best options.

About Smart Insights

Dave Chaffey

The Smart Insights team are all seasoned, active digital marketers working on projects to define and implement digital strategies for clients. We’re keen to share our experiences to help others and learn more – the learning never stops in digital marketing.

The Smart Insights editorial team is led by Dr Dave Chaffey, a bestselling author on digital marketing and Ecommerce, recognised in 2004 by the Chartered Institute of Marketing as one of 50 gurus who have “shaped the future of marketing”.

Our articles on online marketingOur online marketing hub has the low-down

Marketing spend accounts for ever greater percentage of firms budgets [#ChartoftheDay]

June 22, 2016 by Robert Allen in Digital marketing strategy

Marketers can expect greater slice of the pie in 2016 The latest data from's 2016 survey shows a healthy increase in the …

digital plan

Does your brand purpose drive your digital strategy?

June 15, 2016 by Simon Swan in Digital marketing strategy

Is there a growing disconnect between a brand and its digital marketing strategy? Failing to adjust and implement a clearly defi …

people based marketing

The rise of people based advertising [Infographic]

June 10, 2016 by Robert Allen in Digital marketing strategy

 Addressable media is the future of advertising North America leads the world in many things; obesity rates, moon landings, ca …