Digital transformationHelping you creating a process and roadmap to integrate digital marketing

It’s now more than twenty five years since the birth of the web, but many businesses are still at the early stages of a long journey to make the best use of digital marketing to stay competitive.

We believe that a proactive approach for managing Digital Transformation is essential to keep a brand relevant and competitive in the future. Plan and review your progress using our Digital Transformation resources including a free capability assessment and new 7 Steps to Digital Transformation infographic!


Download digital transformation briefing Our free guide introduces the latest thinking on Digital Transformation

Learn approaches to increase the contribution from digital marketing

This briefing for Basic members introduces the latest thinking from a range of sources on how businesses can integrate digital media and technology into their marketing activities.

Join the 60,000 Smart Insights members from over 50 countries who trust our advice to improve their marketing.

Download our transformation briefing with FREE Basic membership

Get this and more with Basic membership Join 130,000+ Basic members who keep up-to-date with our alerts and advice

Basic members use our members areas for free access to:

  • Free checklists for all the main digital channels
  • Free interactive marketing healthcheck
  • Digital marketing dashboard
  • Weekly Digital Marketing Essentials newsletter covering the developments that matter

Take control with our Digital Transformation Toolkit for Expert members

Our Digital Transformation Toolkit has a range of resources to help you plan and manage your journey to Digital Transformation.

About Smart Insights

Dave Chaffey

The Smart Insights team are all seasoned, active digital marketers working on projects to define and implement digital strategies for clients. We’re keen to share our experiences to help others and learn more – the learning never stops in digital marketing.

The Smart Insights editorial team is led by Dr Dave Chaffey, a bestselling author on digital marketing and Ecommerce, recognised in 2004 by the Chartered Institute of Marketing as one of 50 gurus who have “shaped the future of marketing”.

Articles on Digital TransformationRead the latest thinking on Digital Transformation

digital transformation

8 Success Factors of Digital Transformation

July 1, 2016 by Brian Solis in Digital transformation strategy

Take the Opposite approach to Digital Transformation “The one constant of change is that it’s always for someone else...exce …


Structuring digital marketing teams

June 29, 2016 by Annmarie Hanlon in Digital transformation strategy

Reviewing marketing team structures as part of Digital transformation The latest Smart Insights research study shows how common …


Understanding Digital Transformation

June 27, 2016 by Annmarie Hanlon in Digital transformation strategy

An introduction to the what, why and how of digital transformation covering examples and 5 key challenges to overcome We’re wo …