The 5Ws + H of business planning
What and Why and When And How and Where and Who are words we use throughout the day, but not necessarily together! Combining them gives a simple check that you’re you're using the right approach for business planning.
How to create a marketing plan
A Marketing Plan is a bit like a job description for your company. Everyone should have one, but they’re often not fit for purpose, out of date and reviewed infrequently... Research has shown that businesses with plans succeed.
10 reasons you need a digital marketing strategy
If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you're on track.
The 4 key sources to seek insights for marketing planning
One factor in effective marketing planning is building up strategic ideas around which you can build a plan - these are customer problems to solve, or outcomes they are seeking.