Everyone has seen and experienced Amazon's web personalization and knows about the power of delivering persuasive relevant offers based on site visitor or customer behaviour. Until recently, web personalisation has only been available to larger organisations. Today, cost-effective personalisation is readily available to all businesses through low-cost personalisation tools. Web personalisation or web personalization, if you're based in North America, is a critical component of digital marketing and will only become more important in future. Our E-learning topic will show you:
Unlike our e-book guides downloads, our e-learning topics do not have to be downloaded, and can be accessed directly on the site from the members area. This is Convert topic 4.2, Web personalisation from our RACE Digital Marketing Planning E-learning module.
If you're on a monthly Expert plan, accessing this whole module is available for 1 of your 5 monthly resource credits, so if you have already accessed the RACE Digital Marketing Planning module you don't need to worry about using one of your download credits. If you're on an annual plan, it's part of all 100+ online resources.
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