Jill is the Founder of Quick Marketing Consultancy Limited, providing strategic marketing and tactical business support for B2B and B2C businesses, mainly in the services sector. You can follow her on Twitter or connect on LinkedIn
The template was originally developed by Jill when she was working as a client-side marketer, so it doesn’t only include web site design and build activities, but also marketing activities. It doesn’t give a detailed technical breakdown of development activities.
The template is based around the PRACE framework, relating the site to the customer management activities that a website can support, i.e. Reach, Act, Convert Engage.
About this guide
Our template is based on real plans used to plan and manage progress on web projects. It's mainly intended for client-side marketers, but will also be useful as a cross-check for web design agencies to review the activities they manage.
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