This was guide updated by Danny Bermant with previous input from Joel Chudleigh
Joel Chudleigh is the Founder of Deep Footprints who are a digital marketing agency focused on paid search and inbound marketing. They focus on helping small and medium sized businesses to grow sustainably for long-term success. You can read his latest blog updates here.
The guide will inform how to plan your video marketing strategy and approach, as well as how to use video content to inform and educate your audience, with examples of video types such as product demos, testimonials and interviews, amongst many more. The guide will also help you to integrate video marketing into your engagement and conversion strategy and will teach you how to increase reach and visibility through video marketing. Using Analytics and Insights, the guide will also talk you through measurement, which is important to help gain and maintain budgets, as well as creating effective future campaigns. There is also a helpful resources section.
Our guide shows you how to review the full opportunities from video marketing whether you are a company looking to integrate video marketing more into your campaigns or a marketing agency looking to improve your video marketing services.
Video examples from across different sectors will inspire ideas of how you can use video marketing to reach and influence a wider audience.
In this guide we cover:
Guaranteed to digitally transform your organisation
Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
The Video and YouTube marketing guide is part of Smart Insights Social media marketing Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 14 other resources in the toolkit.
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